In my role as a Business Consultant in Bengaluru, Karnataka, India, I led pilot strategies, gathered user feedback, and established key partnerships with healthcare stakeholders. I developed and implemented customer acquisition strategies to acquire the first set of users and early adopters, driving data-informed decisions for scaling strategies.

During my 16-month tenure at Everwell, I spearheaded four strategic pivots, each aimed at innovating and enhancing Aaro’s offerings. These initiatives included launching and refining the platform in various capacities to address diverse healthcare need:1. Developed & launched a comprehensive Digital Adherence Companion focusing on medications, appointments & personal health records (PHR).● Incorporated feedback from 35+ doctors and 40+ industry experts, resulting in a feature-rich app promoted by 12+ clinics.2. Introduced a comprehensive digital therapeutic solution for asthma in child care.● Built a high-quality asthma handbook vetted by top pediatricians. Conducted 14+ paid counseling sessions of parents & asthma awareness session for 700+ students. Entire program was supported by 10+ doctors.3. Implemented a full stack allergy care program, integrating direct-to-consumer campaigns for lead generation.● Conducted a campaign generating 209 leads with 19 paid conversions, referred 22 people for care, developed expertise in allergy immunotherapy, and established strong relationships with allergen manufacturers. 4. Assisted MSR India to plan the Roll out of the first human-in-the-loop AI bot for healthcare professionals, to assist cataract patients in Private healthcare setup.● Designed a scalable program with the capacity to reach an estimated 200,000 cataract patients, leveraging technology to improve access to care and enhance treatment outcomes.

● Leading the Direct Selling Agent (B2B) business estimated to be INR 48 crore for FY-2023● DSA’s include local Chemist shops, Pharma companies, Doctors, B2B accounts● Managed 70+ skilled professionals, a mix of FOS, account managers, order-on-call and lead management● Onboarded & Trained 4800+ chemist stores to book lab test within 90 secs in more than 100 cities by leveraging technology via user friendly order booking app● 10X revenue growth in 9 months for our pharmacy driven diagnostic business, from INR 3.2 lakh to INR 36 Lakh monthly● Launched doctor connect programme to unlock growth and further strengthen the diagnostic business

KEY RESULT AREAS: -Doctor Growth- With over 4500 doctors in 40+ cities, our platform has transformed private clinics, enabling them to realize the Digital India dream. Beginning with 70 doctors in Delhi, we have grown exponentially, providing innovative solutions to empower the healthcare industry.Important Metrics-The platform has had 12 million patients utilize and benefit from it, has processed 25 million digital prescriptions efficiently, and processes 1.3 million digital prescriptions monthly. The platform also boasts over 20 specialties, making it the largest EMR platform in India.Post Covid Transformation- We introduced a health coach, enabled an e-pharmacy, and offered diagnostics as a service, which collectively generated a combined annual GMV of INR 15 crore. .Monetization- For the first time, I generated INR 3 crore in annual revenue from Indian and multinational pharmaceutical companies by conceptualizing and selling digital properties such as Digital MR and entry/exit analysis of brands, which aided in improving their brand performance digitally.Customer Retention- Through engagement initiatives such as doctor webinars, health talks, and CME's, the monthly doctor retention improved from 87% to 92% within a year.Inside Sales- Successfully established a team of over 25 individuals, growing from the ground up. This team's primary objective was to support our feet-on-street team by providing them with qualified doctor leads. As a result, the efficiency of onboarding doctors increased significantly, from approximately 3 to 5 per month, contributing to faster growth. This, in turn, led to a reduction in customer acquisition costs (CAC).

-HEADING KEY MARKETS OF SOUTH WEST ZONE which put together accounts for more than 65% of total daily active users-Managing a team size of 100+ working professionals across Mumbai, Pune, Bangalore, Chennai & Hyderabad-Responsible for adding 50K+ Rx growth every month via Accute & Chronic Specialist-Tracking daily activities through structured reporting mechanism via MIS & sales CRM tool-Reporting to CEO

-Sales & Expansion Strategy-End to end Service Operations Management-Team Building-Market Research

-Analyzed the potential of the market-Created pipeline for sales-Overachieved monthly sales target-Guided & trained a young sales force-Introduced a exhaustive MIS to track Sales & Operations

- Managing a team of 30 employees to ensure smooth operations and revenue generation- Building and maintaining healthy business relations with customers thereby increasing customer satisfaction matrices - Taking care of entire ATL/BTL activities within specified budget to have top-of-the mind recall value among the TA- Put in place our own processing center from scratch with the capacity of serving 2000+ customers, maximum output being 100 orders per day- Being committed to serve customers with a quick turnaround time of 48 hours Achievements:Sales & Marketing:B2B-Pushed my COO to start B2B alongwith B2C to improve the revenue metrics. Got Koovs.com in my first attempt with a profit margin of 45%. Similar terms were drafted to get another e-commerce major on board.B2COffline Marketing- Did mass targeting to promote our affordable DryCleaning services by putting ads on 100 autos with a total spend of INR 50,000. This resulted in creating brand awareness across Gurgaon, thereby increasing our DC revenue by almost 100% in November 2016.On-Ground Activity- Lead a team of 5 by installing canopy at various locations, from corporate parks, societies to markets & malls with a objective of boosting sales. This was done over the period of 3 months resulting in 1800+ registerations on APP with 45% transacting business.

Achievements:•Conceptualized and implemented innovative marketing campaigns for small & large jewellery stores and other retail outlets to generate revenue for the Radio Station both on-air and on-ground which helped me overachieve my quarterly target of INR 32,00,000 by 20%•Extracted business from new clients by proposing fresh ideas. The new clientele contributed to 35% of my overall quarterly sales•Lead the team to manage Airtel- Mirchi Youth Festival, an on-ground event lasting three weeks with a revenue of INR 12,50,000 and a profit margin of 24%, highest among four seasons •Pulled the Hospitality sector towards investing on Radio through Barter deals

Success Story:In my short stint spanning almost two years, I have handled top accounts of my company successfully. I started my career with Dapple’s Bangalore Branch taking care of all BTL activities and market promotions of Nokia- South Division. After almost one year of continuous hard work and good relations with client, my performance was rewarded and I was asked to shift my base to Delhi in order to manage the company’s most prestigious account i.e. Spice Mobility- PAN India both BTL & Digital activities. I handled the same with all dignity and perfection.Achievements:Regular Schedule UpdateHolding interactions with the Marketing Managers on regular basis to ensure their marketing requirements are met in a time bound manner. The timely delivery of different collateral's increased our monthly business by 15%, which earlier went to partner agencies.Team ManagementGot maximum output from a lean team of four graphic designers, making a significant difference in bottom line of the company.Creative StrategyAfter analyzing the competitors closely, got few innovative ideas implemented which generated thousands of impressions resulting in better sales for the retail stores.Content CreationTaking care of the content and copy needs as per the client’s directives. Did a pilot by writing eye catching headers and smartly described content with call-to-action, resulting in improving monthly sales of a retail outlet in Ludhiana, Punjab. Later Spice Mobility used the same marketing collateral's for other stores in Punjab.

As a intern, I got an opportunity to work in various departments and therefore learn the basics of how an online portal executes their daily activities. Was involved in the following work during my one month short stay as intern:Wrote script of packages which were even uploaded on their website.Gave voice overs and PTC (Piece to camera).Assisted video editors in editing packages.

This was my first outing as an Intern and working with one of the leading News Network in India was a dream come true. I worked there as a Guest Coordinator, developing my communication skills and making it effective enough to deal with the likes of some very famous personalities like Anna Hazare, Kiran Bedi, Arvind Kejrival etc. Going on OB chats with some very handy and experienced Cameraman's was quite useful at the end.