Leading the adoption of Vserv's Platform Audiencpro.ai, which is the biggest Audience Data Marketplace in the country and offers Deterministic Intelligence as a Service to businesses. Powered with alternate data we enable brands to build non-linear ways to leverage intelligence and in turn deliver efficiencies for their growth and retention campaigns. APRO is a self-serve tool (AudiencePro.ai) with 550mn+ profiles and 700+ signals. While at one end the platform plugs in with large and diverse Audience Partners, while at the other end it is connected with various MarTech and AdTech channels like SMS, WhatsApp, Push Notifications, Social Platforms, DSP's , OTT platforms etc. The Platforms enables Enterprises to develop thicker single view of its own users, helping them with Quality Re-Segmentation of their own customers and go a long way in saving re-marketing costs, identifying potentially high LTV customers, and aligning retention budgets towards these customers.Leading the Engagement with Businesses to understand their marketing stack, objectives and evangelising the use of alternate intelligence to help them achieve greater ROI. Once onboarded, the businesses can benefit from the bespoke audience partnerships that we help them strike with other valuable 1st party data owners.

Independently consulting digital advertising companies and startups for product, content, revenue and go to market strategies.

Heading the Indian operations for Mosaicoon, which is a video community marketplace connecting professional creatives and brands for the end-to-end management of video projects.• Leading Mosaicoon’s business operations in India.• Helping brands chart a video content strategy for online media using Mosaicoon’s Video Community Marketplace.• Driving a go to market strategy to position Mosaicoon as a leading platform for video campaign creation and delivery.• Define and deliver Mosaicoon’s Hub and Hygiene Video content solutions for brands.• Expand the procedures, systems, and organizational structure necessary to support India revenue and client base.

Spearheading Adknowledge Asia's business interest in India and working closely with brands and agencies across the region to maximise their ROI on Social and Video through 'Adparlor' which is world's largest social and video platform from Adknowledge. Adparlor enjoys the unique status of a Facebook Marketing Partner (FMP) and Twitter Official Partner (TOP).• Leading Adknowledge Asia’s business operations in India.• Responsible for planning strategic business objectives and also implementing systems and processes to monitor and report on performance against agreed Key Performance Indicators.• Translate and deliver the value of being a Facebook Marketing Partner (FMP) and Twitter Official Partner (TOP) for Ad Technology to clients across the region.• Negotiating long-term contracts with clients for the use of Adparlor Platform for their social and video advertising across Facebook, Instagram, Twitter and Youtube.• Ensuring client’s success with the platform by aligning all the sales, ad operations, account management and finance teams.• Manage teams focused on new and existing business, assisting direct reports in meeting their respective revenue targets

• Driving the mobile and video sales function of Ripple – The Rich Media and Video advertising network of Affle group.• Driving the Sales and Integration of Ad2Campaign platform – a data centric, mobile marketing platform that delivers attribution intelligence & programmatic procurement with a unified ad delivery experience.• Setting up sales strategy guidelines and tactical planning of revenue realization.• Driving client, agency relationships nationally.• Understanding the scope of video advertising and mobile marketing and responsible for the knowledge transfer within the company and with customers.• Driving big ticket Mobile Activation ideas with clients which includes creating, managing and optimizing co-branded mobile assets. • Responsible for topline and bottom line goals of the company.• With the booming Video consumption across digital platform, making a case for advertisers to divert their TV advertising dollars towards digital media.

- Leading a team that creates strategic brand marketing plans and positioning platforms linked to various Sports.- Evangelizing investment in non cricket sporting events. - Negotiating strategic sports sales partnerships.- Develop Integrated creative communications through in-depth knowledge of sports industry.- “Out of the Box” concept creation for activation / execution supporting revenue generation.

• Responsible for the Regional Airtime Revenue of the Channel.through a team of motivated sales professionals • Contribute/feed in to the preparation of the territory strategy, business plan and annual forecasts as appropriate.• Building Strong Client/Agency Relationships.• Providing Innovative Advertising Solutions to the clients.• Exploring New Business Initiatives with key clients.

> Responsible for the Regional/Global revenues through airtimes sales> Spearheaded the launch of BBC.COM in India > Extensively used Qualitative and Quantitave Media Researches and displayed a complete understanding of it.> Managed trade relationships (Advertising Agency/Clients)> Worked extensively on Tourism clients and Technology clients

Sold Advertising Space for Chip (later rechristened Digit), Network Computing, Computer Reseller News, Computer Gaming World and other niche publications