• Managed the Dainik Jagran Geographies of Haryana and Uttrakhand • Brand Engagement through a mix of ATL/ BTL promotions• Coordinated with the Creative Agency for communication development• Did Market Research to understand the consumer expectations and perceptions of the product• Branding and promotions for Jagran digital offerings including Jagran.com, JagranJosh• Managed the Re- Launch of Jagran acquired publications- NaiDunia Daily in M.P. & Chhattisgarh. Also contributed to Mid-Day Re-Launch in Mumbai• Basic responsibility involved Ideation and supervision of Brand programs in assigned geographies• Coordination with internal departments of Editorial, Circulation and Marketing for streamlined efforts• Managed a team of 6-8 people including brand persons at assigned geography and central office in Delhi• Brand associations, Barters

Profile: Working on accounts of Greenply, Future Group & Expedia.co.inResponsibilities Handled:Working together with internal teams for execution of brand communication.Coordination with Media Agencies, Research, PR Agencies, Digital Agencies, etc.. working on the for proper synchronization & effectiveness of communication.Market research for consumer insightsTVC campaigns for Greenply, Expedia.co.in.

• Strategic planning, supervision and executions of Marketing campaigns and communications for IBM Daksh, through Print Ads, Radio Jingles and Outdoors and internal web communication for referral programs, also involved with media planning and buying for same• Internal employee and customer specific communication for IBM, American Express and CISCO. Medium involved Web and BTL activities• Managing all print ad execution and release for Longines watches ( swatch group), which involved coordination with media agency and publications

Coordinated with agencies for the design and launch of company websiteManaged all collateral designing and coordinated with marketing team for various activitiesMedia planning and Buying

Worked on accounts of Cargill foods, Unitech and 7'up during the period Was also actively involved in pitching for couple of new business