• Leading Product and brand management initiatives & driving growth in terms of value and volume by introducing new marketing ideas & concepts across the division• Product Development - Gap identification through product benchmarking in key markets & rationalization of current product portfolio• Launch new products as per market requirements to drive market share and develop growth strategy for each region• Conceptualizing and executing strategies to create brand identity, develop brand positioning strategies, conceptualize brand launch as well as brand visibility enhancement strategies to expand brand• Researching competitor products & maintaining competitive comparisons and evaluations; gathering insights on shaping direction of the product• Directing wide variety of activities inclusive of conducting industry trend analysis, identifying opportunities, establishing & executing brand portfolio strategy• Coordinating and collaborating with multiple stakeholders for development of brand marketing communication• Front-leading role in executing ATL / BTL promotion & digital marketing campaigns

Product management• Spearheading the Standard Definition SKU and responsible for launching new products and manage existing product mix to fulfill consumer and business needs.• Responsible for market mapping, creation of new packs / a-la-carte, modifications in existing packs & changes in policies as per consumer requirements to drive gross acquisitions as per AOPMarket Research• Understand consumer behavior through market research to develop insights and implementation of 360* communication strategy accordinglyTrade/ Channel Marketing• Understand market communication needs to plan & execute consumer communication programs in close coordination with the creative agency to deliver impactful messages & increase markets share• Planning & driving regional marketing initiativesCommunication & Customer Experience:• Work closely with digital agency to plan and execute campaigns for brand visibility & lead generation• Communication on new initiatives, offers, packages etc. through various modes like training, mailers, SMS etc. to zones, sales team, trade, call center on packages USP• Work closely with cross functional teams including IT & CC to ensure implementation of schemes and new product initiatives with superior customer experience

• Marketing Communications: Developed preferred channels with effective communications, special promotions and incentives, all internal/external branding initiatives and execution• Marketing Programs - Responsible for developing promotions to customers and consumers, above-the-line and below-the-line mix using well-established and innovative techniques• Product Development-Working in coordination with Sales, Production, Quality & Commercial department, conducting market research to identify and develop new products• International sourcing: Vendor negotiations and New Products development with the support of SBU teams.• Creative development with appropriate communication for each product launch & BTL events.• Timely & flawless execution of all POS updates for specific trade/consumer promotions.• Trade Marketing- Designing of promotional campaigns and tools for customers, distributors, channel partners and monitoring performance.• Devising & monitoring category specific competitions for sales team at a PAN India level with a view to boost sales and enhance performance of branch & individual.• Visit the dealers and co-ordinate with sales team for specific ideas & promotions.

• Responsible for driving and facilitating key strategies and initiatives for the company as well as marketing and business development assignments• International sourcing: Vendor negotiations, follow up & New Products development as per consumer requirements to drive business objective.• Marketing Communications: Developed preferred channels with effective communications, special promotions and incentives, all internal/external branding initiatives and execution• Product Launches: Responsible for the launch and registration of the product portfolio, closing TOT with all National accounts• Product Line Analysis: Constantly analyzing and recommending product line evolution• Devising and implementing Brand specific activities for support, Special designs for Ground level activities in respective territories viz. POP material, PR event etc.

• Motivating team to achieve sales target and ATV Growth• To ensure proper communication and implementation of Branding & Retail sales promotional activities of stores• Working on SAP data and analyzing PIR Reports• Coordinating with planning committee• Creating Marketing Calendar for carrying ATL & BTL activities and market research analysis• Plan, prioritize, and balance the functions of the business as required to meet objectives

• Conducted Market Research on the project assigned to the company• Analyzing database and finding prospects to complete the research process

• Formulated marketing and distribution strategies by analyzing market potential for higher end suiting Fabrics.• Market research on buying behavior of consumers and response about their brand Ferrino Mizzoni and streamlining the product offerings as per the market• Assessment of the demand and business proposition for fine cotton suit and gift packaging combos.

• Assisting and coordinating internally as per clients requirement for packing solutions division• Prospecting and Handling Clients interested in investment/trading in NCDEX• Conducting research to assist clients in investment