2017- HeadHonchos outsources their entire product (Personal Branding) to TUS. Operations, execution, client management, sales.2018- 60% of our business comes from UAE; leading Middle Eastern Banks onboard us for leadership branding. Introduced Crypto and NFT's to the world through famous faces (in literature and general trading)2019- Formally registered- TUS wasn't an MBA project anymore. (personally) Pre-qualified for UFC. Rejected it 'cause bhai ab founder hai. B) I bid adieu to Harvard. 2020- Covid hits- kaafi founders ab jobless hain. Also, I now have Asthma and bad knees.However, we expand exponentially. Staffing begins for permanent employees, we onboard clients from Google and Tesla. 2021- PR department spirals into success- UAE government wants support for Expo 2020. 2022- Assistance provided in said Expo 2020. My team is a genius and handles the work in India. Come back to office, I say. 'People hate it!', people say. But my people always came. Mayur Vihar office, with a residential Cowmissionar, Kalawati, who blesses our door with her abundance almost everyday. Founders fight with cows now. 2023- Love the government, jam a foot in the door of the G20 delegation. Only CII non-member that gets to visit Manipur on delegation to represent social impact and CSR communications. Get appointed by Ministry of Tourism to assist with Sangai Festival. 2023- I like shiny things and I acquire a sport (because TUS can and because who doesn't love women on bikes). We also move to Udyog Vihar 'cause Kalawati left a gift on my Interceptor 650 a week ago. Kalawati also wears a wreath (picture on demand). 2024- Remove all aspects of 'थोथा चना बाजे घना', and aspire to become a lean, integrated marketing wing for companies looking for affordable advertising solutions. Less talk, more product marketing. Made some really cool films and hired some really cool people.

Apothecurry is a brand which invests, builds, optimises, and capitalises on restructuring ethical manufacturing eco-systems for consumer-led products. Presently we've built a systemic residential and vocational facility for people with Autism. Products to launch in August 2024 (hopefully).

Headhonchos was an online recruitment platform for senior level executives (Senior manager and above). Headhonchos was the daughter company of ABC consultants, which was India's first recruitment company.At Headhonchos, I'd begun my career as a marketing executive, helping the digital marketing and sales team optimize their brand campaigns and secure quality leads from social media and Adwords. I majorly took interest in content marketing, where I created organic content pieces that shot up our blog readership and newsletter subscription by over 60% in less than 1 month. I was also actively involved in Personal Branding, a project that was created just as an experiment by a colleague. In the first year of running the project, we automated the content and the posting in a manner that almost all of our clients (32 in the first year) began featuring on the first page of Google. When I left Headhonchos to work full time on The Unveiled Sagas, I was contacted by the new CEO of HH and urged to take up the Personal Branding project because our content had received feedback with compliments that were blowing through the roof. My writers and I at TUS picked up Personal Branding as our first project when The Unveiled Sagas began.

I was with Kagaz Ke Phool right after they wrote their first book. I was 17 when I began to Ghostwrite professionally. Initially to back my career in sports (MMA), the project spiraled out of control when families flew to our delhi 'office' to have their stories turned into legacies. When I was 19, we received our first book that was sent to get published. The client was one of the most prominent leaders of the country at the time. In four years of existence, we wrote over 40 books- out of which I wrote and edited approximately 36. These included biographies, autobiographies, memoirs, and coffee table books.

Corporates that are as huge as Accenture or PWC generally consider candidates if referred by an inside source. Roundone created a network where they connected with senior executives of all of these corporates. You could have a brief call with these employees- these employees would assess your candidature and forward your profile if they deemed it worth. I assisted Nishant Mathur, the founder of Roundone in their marketing, Email and ORM strategies by creating content that would boost their online sales. We began lead generation as well- during which I personally called over 30 leads a day to sell our monthly/quarterly plans. It was my first time making calls, despite which I had a sturdy conversion rate of over 10%.

I interned with R&B for a month when I was in college, specifically for Veet. I was in charge of surveying college girls to understand target market and educate them about Veet.