SAP Consultant in Sales and Distribution and a Marketing professional with rich experience in Business Development and Market Intelligence in the B2B marketplace. Member of the Marketing Team with the task to Develop Market Intelligence and understand market scenario, Customer trends etc. thus helping in formulation of the marketing strategy for product promotion. Current role also envisages cross functional role of forecasting, Market Analytic,monitoring competitor activities.Key strengths: Market Intelligence, Business Intelligence, Marketing Communication, Competitive analysis, Online marketing, Strategy. Contributions to business: Developing New Market entry strategy Hold importance to Quality of Research, Innovation, product understanding, Competitive Intelligence, Market Intelligence.Projects:- Industry research to identify key growth segments for the business based on secondary data and parameters like potential growth current demand etc. as well as help formulate strategies to target them.- Research on potential market for Telehandlers. - Developing a pricing strategy for aerial work platforms.- Market Mapping of potential customers in various sectors like Pharmaceutical, Retail, Logistics, and Automobile, thus assisting in increasing the Topline in the near term.