Working with small businesses in New York, DC, Charlotte, and the Hudson Valley to improve social brand presence and audience niche. Consulting on product positioning, pricing, websites and landing page copy, based on client KPIs.

Participating in a 12-week climate career accelerator for mission-driven talent. Connecting and learning with 500 climate experts and business leaders, while acquiring industry-relevant education in climate solutions.

Developed product marketing strategies for TikTok’s 2022 annual product summit, TikTok World, and content and product strategies for the Olympics in 2024. Scripted product positioning highlighting the unique value proposition of TikTok’s advertising products, successfully communicating the technical aspects and benefits of TikTok for Business’s suite. Collaborated closely with cross-functional teams, including product, data analytics, design, sales, and legal, to ensure alignment and consistency across all marketing efforts.

Helped drive significant revenue for editorial sponsorships in partnership with the Pulitzer Prize-winning Washington Post newsroom. Leveraged a strong understanding of content management platforms and expertise in the publishing, media, and entertainment space to develop high-quality sales enablement materials to communicate The Washington Post’s investments in innovation and journalism.

Articulated go-to-market strategy for grocery, healthcare, government, arts & entertainment, and recruitment clients of The Washington Post across the Greater Washington area. Brought advertising solutions to market with data and compelling audience insights to forge new client partnerships and foster legacy relationships.

Revamped the CityLab core story and tripled the number of sales proposals going out each week. Led the production and project management for all CityLab custom content campaigns, shaping content to strategically meet client KPIs. Doubled the production value of sponsor content campaigns with custom photography, dynamic infographics and data visualizations.

Produced branded content videos and optimized them for social. Scripted stories, researched angles of entry, wrangled b-roll, image rights, and brainstormed social copy. Demonstrated niche expertise within the social media landscape by garnering 500,000+ views with high engagement on each post across Facebook, Youtube, and Twitter.

Executed high impact, premium branded content article series for clients like Mercedes, Ray-Ban, Chevy, Cadillac, Marriott, FedEx, Google, Universal, Chase, Captain Morgan, Yellow Tail, Hulu, Netflix, BET, TBS, Dignity Health, Arconic, Fiat, Jeep.Planned, edited and project managed a mix of feature-length stories, photo essays, premium article formats, custom interactive builds, infographics and high-impact immersive multi- media content, and optimizing deliverables for distribution on social media. Researched and conceptualized first to market, high- level custom campaigns for Fortune 500 brands exploring publisher driven native content.

Responsible for tracking the relationship between client and agency by way of performance metrics. Oversaw 3 print executions, 8 banner executions and two website landing page designs for a major campaign rollout. Negotiated successful takeover bids for pre-owned domain names associated with the campaign. Assisted with wrangling creative stock footage and stills, fonts and usage, and established dedicated relationships with Getty, Go Daddy and Parachute Foundry for the agency.

Tracked production spending for the launch campaigns of Dubai World Central. Negotiated budgets, facilitated legal trademarking and domain buy outs, and generally assisted account teams with last minute production needs. Produced :15 second Spanish translations of Jim Beam Apple and soda for the US market. Oversaw casting selections, voice over recording and audio mastering. Media managed 20 additional versions for trafficking teams. Coordinated three voice over recording sessions for FirstData with client approved talent. Turn around time being very tight, the project required a keen sense of anticipation for negotiating soft holds with audio houses to accommodate changing scripts without going overtime.

Responsible for producing all the audio, video, and graphic elements for Arise News’ flagship business show Arise Xchange. Served as the deputy broadcast line producer in the control room, assisting in timing out the show, double-checking name keys, fact-checking story elements, and liaising with various media houses to procure timely footage for breaking stories.

Arise Exchange: Responsible for all the video and graphic elements for the internationally broadcasting daily business show. Pitched business stories and segment ideas, cut packages for roll ins, covered pre-taped interviews with video. Arise News Now: Produced video elements for three 30-minute daily prime-time news bulletin broadcasts.Arise America: Produced graphic elements for a daily, hour-long prime time broadcast including chyrons, name keys, phoner graphics, story banners, weather walls and ticker. Arise Review: Produced b-roll, stills and audio video elements for a weekly hour-long talk show hosted by Emmy Award winning Julian Phillips.

Veria Living Companion Show: Produced 15-minute daily health and wellness news segments. Booked guests, coordinated props, and successfully brokered five new partnerships with corporate sponsors.Yogapalooza: Wrote and produced 52 live-to-tape episodes of a kids yoga show. Coordinated props, back up musicians, guest bands and wrangled the occasional live animal. Currently airing on Z Living. Dueling Doctors: Booked doctors for 28 episodes of Frank Spinelli’s medical debate show. BollyBlast: Wrote and produced 52 episodes of a Bollywood inspired dance-fitness show, currently on air. Other Credits: Nirmala's Spice World (Associate Producer)Got Zen? (Associate Producer)Naturally Beautiful (Associate Producer)

Researched new business opportunities in the Midwestern region and tracked advertising spending of Rolling Stone clients from issue to issue. Prepared pitch materials for new business and built company information decks about potential clients.

MFA in Writing, Film

Oversaw the development and release of 8 films for Zoom Entertainment Network for the Indian market. Approved scripts for production, ensured deliverables came in under budget and on time, and collaborated with the marketing and programming teams to create promotional materials for their coordinated release.

Created the template and design for the Cinemas of India website to digitize and distribute the collection of N.F.D.C. assets to transition to the pay-per-view model. Led all planning and logistics for the annual screenwriters workshop in 2008 and 2009. Orchestrated writer retreats, co-ordination of meetings with Bazaar Representatives, and presenting feedback to NFDC after the week-long workshop.

Liaison between Ms. Campbell’s entourage and IMG-Mumbai head office. Arranged stay, transfers, personal security; saw designer gear shipped from IMG London safely through customs and immigration. Coordinated Indian celebrities through fittings, hotel arrangements, green rooms etc. leading up to the charity fashion show.

Assisted with all production requirements including developing treatment options, character breakdowns, scouting location, elements of mis-en-scene, conducting interviews, subsequent transcripts, and general thematic research.

Production Credits:2008SHORTS• ‘Doraha’: DA. • ‘Surviving the Streets’: AD. • ‘Afterparty Babies’: 2nd AD. • ‘On 31st Street’ [TV] : 2nd AD.FEATURES• ‘Chasing the Green'. [Indie] Office PA: Handled petty cash, high volumes of phone calls, hotel reservations, minor vendors, navigation for equipment pick ups, scheduling and assisting interviews, errands.• ‘Manslaughter’. [Indie] Set PA : Stood in for injured props PA for a week, aided in set-ups and tear downs, managed walkie-talkies, coordinated other PA’s under Key PA, errands.• 'Don't Let Me Drown'. [Indie] : Set PA: Lock ups, teardowns, locations, firewatch, some 1st team PA talent wrangling.2007SHORTS• 'Venice': 2nd AD. • 'Schrödinger’s Cat': 2nd AD. • 'Dose': 2nd AD. • 'Finding Graceland': Set PA.

Worked on the creative campaigns for the launches of Nature Valley, Mother Dairy, ICICI bank andS.O.T.C. travels in the Indian market.

Worked as a new talent agent booking for commercials and television in a modeling and talent representation firm.

Worked on client research for positioning of launches for McDonald’s, Tide, Blistex and the Times ofIndia Mumbai Mirror newspaper in the Indian market.