Leading CRM strategies and initiatives as Creative Director in a startup, fostering seamless customer interactions and brand engagement. Orchestrating cohesive and creative campaigns that combined artistic vision with data-driven insights to drive growth and enhance customer relationships.

Product Photography I Designing client-focused- customised saree designs I Converting old sarees into other decorative pieces e.g. framable, to revive the memory associated with the saree I Modelling IShoot assistance I Creating reels and other social media content I Managing production I Dealing and understanding clients needs and coming up with a design accordingly I Creating two Sustainable and Upcycled(using- defected saree, fabric waste etc.), Patchwork Saree and Saree curtains collections for the brand, following the entire design process I Assisting the whole production process I Doing shoots for the collection I Creating a catalogue Design Thinking · Photography · Machine Embroidery · Trend Research · Trend Analysis · Mood Boards · Print Design

Product photography I Creating Website Banners IDesigning Social Media posts, Ads and other content I Understand the working of various weave clusters I Creating website Corousels I Editing product shoot pictures I Creating Pamphlets Designs- B/W & Digital

- Understanding the design brief given by the company and creating two women's wear collections for Marks&Spencer following Trend Research & Market Research- Designed two collections based on the research analysis by following the entire design process- Brainstorming, Creating a Moodboard, Themeboard, Clientboard etc., doing motif/style/design/fabric explorations I Developing Initial and Final Concepts- both digital and by Hand drawn and rendered I Creating and Releasing Techpacks I Product Shoot