Starting my new adventure as Manager at Airtel Digital!

Marketing & Communication- Conceptualising brand & product communications for Wynk Music & Airtel Xstream Play-Building User segments, personas, competitive benchmarking and user insights for OTT and Entertainement consuming users-Developing segmented and targeted communication via relevant channels - Moengage, SMS, In-app, ads inventory, WhatsApp - Supporting ASO and SEO activities- Conceptualising social media campaigns and raffles resulting in higher organic reach & engagement of social pages and posts- Achieving consistent CTR growth for assets across various channels including push notifications, emailers, UAC, FB, and in-app properties

• Developed the annual brand marketing plan, quarterly promotional strategy, input finalization, and implementation plan• Campaign Management- Conceptualised brand campaigns & supervised campaign execution- Strategised content outlook for the campaigns- Maximised efficiencies on the Social Media Platforms by driving channel strategy optimisation- Developed social media creative briefs to build the corporate brand around different moment marketing and occasions• Content Management - Created and maintained marketing content for the brand's website, and other marketing collaterals• Agency Management - Closure on agreements with Media Agency, Creative Agency, Influencer Agency, SEO Partner, and other media partnerships- Harmonised agency and vendor partnership to ensure synergies and maximize output- Coordinated & supervised the agencies in agreement for the deliverables and brand campaign execution • Corporate Media Communication - Developed press releases, press kit, related marketing materials- Implemented effective communication strategies that build brand awareness- Planned and managed the design, content, and production of all marketing materials- Supervised media related projects to guarantee all content is publication ready

• Assisted in conceptualizing and executing the brand campaign concept through online channels.• Market Research: Conducted campaigns’ analysis of various competitors, analysis of case studies and solutions of various companies under HCL, for incorporating into the campaign. • Website and Content Management of HCL Corporate website. Recommendations on website alignment with the brand campaign.• Digital Marketing: Conducted Research and analysis of HCL Enterprise social media channels viz-a-viz other competitors. Recommended innovative strategies to execute a Digital-first brand campaign.• Media planning: Determined the best combination of media to achieve the marketing campaign objectives.