Role: • Driving growth for the assigned portfolio of Gynaec and Thyroid.• Assessing and leveraging market potential through right product mix and business development.• Formulating go-to-market strategies for maximal penetration of prescription potential.• New products planning, evaluation and recommendations as per strategic therapy fitment.• Responsible for engage customers to facilitate the business goals.• Develop new initiatives to ensure the sale and profitability of products, lines, or services in conjunction with market needs.• Imparting technical and marketing expertise to sales team through "Nneev” orientation programs and monthly briefings.• Led innovation and optimization across channels to continuously improvise company offerings and customer experiences through Channel Strategy “Sanidhya” • Responsible to manage Public Private Partnership project for Uttar Pradesh.

• Formulation and implementation of marketing strategies for both divisions (BestoChem/Salute)• Impacted organization profitability through effective strategic and tactical management decisions and new business development.• Plan, manage and track yearly budgets for all brands.• Schedule training to sales team and need based refresher programs.• Budgeting and sales forecasting; production and consumption planning. •‘Corporate Doctors’ development.• Guided team of product managers/executives to achieve their brand objectives.

• Responsible for marketing of Derma Divison (international JV of Leo Pharma, Singapore & WML)• Identify therapy gaps and new business opportunities, drive the marketing objectives and strategies, develop product positioning that stands up to competitors• Devise and implement training modules to translate strategies into actions along with effective feedback mechanism• Product launch, planning of product mix and monitoring brand progress; budgeting and sales forecasting.• Built dedicated platform for exchange of learning, insights among treatment experts - “PSOR Elite”• Piloting the innovations, expanding markets with “Psoriasis support program” dedicated for Psoriasis patients• Extensive fieldwork to understand the market, evaluate the implementation of strategies and monitor key competitors activities

Commenced career with BestoChem in May’05 as a Product Executive and got elevation as a Product Manager in Nov’07