I lead Business Development and partnerships at Catalyst, Zoho’s application development cloud platform. My role involves driving internal and external product evangelism, guiding customers and partners in harnessing Catalyst for their bespoke solutions. This involves shaping Catalyst's roadmap with an outward-focused strategy, evaluating user-centric features. I champion external integrations, fostering platform-level collaborations, and serve as the primary liaison with external entities. I help in refining product pricing and enhancing the customer offering for Catalyst by keeping it more attuned to the market demands.My efforts prioritise a cohesive route to market, ensuring impactful execution. In that regard, I actively engage with custom software development houses in building a global implementation partner network adept in Catalyst.

Set up the Sales & Marketing practice for eCommerce at McCain Foods IndiaIncreased eCom Portal penetration by 2XGrew eCom business volume 4X over 2 years Grew contribution to Overall Sales to 10%India representative of the McCain Global Retail eCommerce Think Tank - A group of people tasked with driving sustainable growth in Retail eCommerce in their respective markets across the Globe, collaborating & sharing insights & best practices

Led Category Management, Key Account Management & Brand Alliances for Mobiles & TabletsResponsible for Category Top Line, Monetization & P&L delivery

Category Head for Digital Gift Cards, Cameras & GamingHelped the Gaming & Cameras categories pivot from a brand heavy to an accessories heavy portfolio without impacting Category Top line & Net Margin.Led Product & tech interventions to move e-Gift Cards to instant delivery from 1 hour delivery Scaled the Category 10X & improved customer satisfaction by 35%

P&L owner for Digital Gift Cards & SoftwareLed the Category Management Center of Excellence for ElectronicsHelped a team of account managers transition into a Category Management role.Guided them in identifying assortment gaps & sourcing, reading & impacting conversion metrics

Led Category Management for E-Learning & Books- Responsible for delivering Monthly revenue, net margin & markdown targets- Developed the right assortment based on consumer segment insights, regional requirements, marketplace knowledge, and competitive data (both online and offline retail)- Responsible for Category P&L delivery & Pricing strategy

Part of the team that started the Books business at Snapdeal- Grew the category to hold a 7.3% market share in the Organized Books Market- Key Account Management for Select Large Format Sellers- Responsible for conversion & cart size metrics- As Product Manager facilitated integration of a 10Mn Catalog from Ingram Catalog into the Snapdeal content Database

Worked on reducing the CPS - Contacts per Suborder (Number of times a customer contacts Snapdeal for each order) from a Category Management lensOnboarded 3P service providers for Large Appliance Installation across 18 cities

Interned as Part of the Program Management team at Capgemini India Pvt. Ltd. working in the Global Transition Management Team.

Joined as part of the first ever GET batch at Nokia Siemens Networks selected through a national level Screening exam and multiple rounds of interviews.Client Servicing: Involved in the launch, operations & upgrade of the Tata Docomo Haryana Network (2G, 3G, Mobile Number Portability)Moved on to be a part of the Centralized Solution Support Centre, Noida one of 4 locations Globally where I provided pre-sales solutioning support for Nokia & Partner Equipment to Regional Sales teams across the globe.