Digital Marketing Specialist
San Mateo, California, Us
Hacking the organic traffic(Non-Paid) for Freshworks! Freshworks offers Saas based customer engagement suite of products for scaling your business. I was instrumental in driving organic traffic growth for Freshservice over 3 years. I have increased the organic traffic by 10X during these years. Primary areas of my work revolve around: 1. Product Promotion2. Brand Development3. Lead Generation4. New User Acquisition 5. Increasing User Base6. Social Media Marketing7. Third Party Advertising8. Marketplace Listing9. Content Marketing10. Organic Traffic GrowthLead and scale social media marketing efforts by working with content specialists to develop out-of-the-box content ideas and solutions to drive awareness and consideration to our brandDevelop and implement marketing strategy and plan for company's paid search and social media channels including Facebook, LinkedIn and more.Manage and drive all aspects of social publishing calendar. Collaborate with cross-functional business partners including Content Development team, PR, Influencers and Product to understand the requirements, determine the best course of action and prescribe a distribution strategy.Plan, devise and implement social media campaigns to support product enhancements and launches by creating engaging content that generates inbound leads, gains followers and creates a positive brand presence for the company.Manage, facilitate and build social media communities by forming key relationships with influencers, developing forum conversations and responding to posts.Track, monitor, and measure social media marketing effectiveness efforts with analytics platforms and tools (Google Analytics, Sisense etc.)Research, analyze and test the best ways for consumers to find and consume content.Stay current with social media tools and trends, marketplace competitors and emerging b2b and b2c markets and explore unconventional means to scale our global presence.
