Executive in the Commercial & Operations area, over 25 years in the market working with Turnarounds & Scale-Up of businesses, mainly in Retail, leading +30K people around the world, delivering +13BI in sales/year.Experience in the end to end construction of Business Planning, defining performance models for Infrastructure, Finance, Categories & Portfolios, Processes & Losses, among other fronts, driving the Digitalization of Customer Service Journeys, thus accelerating the delivery of quantitative and qualitative Performance of operations.Constant focus on innovation, especially with the creation of the Non Food & Store in Store concept in the main retailers in Brazil, thus developing strategic partnerships with various markets, generating additional revenue.Currently Vice-President of Operations at the Casas Bahia Group (Ponto Frio & Casas Bahia brands), responsible for transforming the operating model of the company's +1K physical stores, accelerating the digitization of services, modernization of processes and operational efficiency.His experiences include positions at Grupo Carrefour, GPA, and Telhanorte.Graduated in International Trade in France, I hold an MBA in Digital Marketing. People-oriented, supports companies in building high-performance teams and brands.