Gautier Dudault Email & Phone Number

Paris, Fr

🎯 Mission: support and advise SMBs on issues of digital transformation, structuring or reorganization of operations. 🥇Achievements:▪️ 2022-2023: REAL FABRICA*, Spanish specialist in the sale of premium crafts> support the CEO on the implementation and management of performance monitoring (web + store) and specification of the new website [*work still in progress]▪️ 2023: A PUBLISHING HOUSE, for a group of independent publishing houses> framing (business plan + specifications) of a digital platform aimed at supporting the activity of independent publishing houses and bibliodiversity▪️ 2019: OCTOLY, pioneer in influence marketing (acquired by Skeepers)> redefined the product strategy (nanoinfluence + ecommerce) and reorganized the operations (+30% of campaigns delivery)🇫🇷-------------------------------------------------🇫🇷3 missions de conseil en freelance au soutien de PMEs - dans l'édition, la distribution spécialisée et le marketing d'influence - sur des enjeux de transformation digitale (lancement du ecommerce, amélioration des coûts d'acquisition...) et de structuration des activités (suivi de performance, réorganisation opérationnelle...)

Tarifa, Andalousie, Espagne

🎯 Mission: deep-dive into the world of kitesurfing by temporarily organizing my life around this passion and its paradise: Tarifa.🥇Achievements:▪️ 2022: co-managed "Tarifa Max", the oldest kite school in Tarifa (Spain); in charge of the operations, dealing with 7 instructors and more than 500 clients/year (4.9* on Google)▪️ 2021: taught at "Zanzibar Kite Paradise", #1 kite school at Paje (Zanzibar)▪️ Successfully certified: international (IKO Level 2) & spanish (FAV Level 1)▪️ From independent kiter to advanced kiter (focus on Big Air / 15m jumps)🇫🇷-------------------------------------------------🇫🇷Aventure de presque 3 ans consacrée au kitesurf, passant de kitesurfeur indépendant à des sauts de 15m, pour finalement reprendre la co-gestion d'une des plus anciennes écoles de Tarifa, paradis du kitesurf en Europe (management de 7 instructeurs, 500 clients/an, note de 4,9* sur Google)

Paris Area, France

🎯 Mission: lead the digital transformation in order to strengthen leads generation (web-to-store), develop online sales and bring innovation. I reported directly to the CEO of the group.🥇Achievements:▪️ Built the "Digital Factory" as a center of digital expertise (new organization, 6 hires...) and technical ecosystem shared by the 7 BUs with common partners and tools ▪️ 30+ websites and applications delivered within 2 years▪️ Sent 200,000 leads/year to physical stores (annual budget: €2M)▪️ Launched the ecommerce activity and managed the P&L of the dedicated subsidiary▪️ Led a team of 10 digital enthusiastsNote: FBD Group is the distribution subsidiary of Nobilia, one of the top european manufacturers of kitchen. It's the leader of kitchen franchises, delivering services for 4 brands (Ixina, Cuisines Références, Cuisine Plus, Vanden Borre Kitchen), in 30 countries (main markets: France and Belgium) with more than 300 stores and achieving a GMS of €650M (2017).🇫🇷-------------------------------------------------🇫🇷Transformation digitale du Groupe FBD (leader de la franchise en cuisine en Europe) avec la mise en place d'une Digital Factory (management de 10 experts digitaux + plateforme technique supportant plus de 30 sites et applicatifs), l'accélération du web-to-store par l'envoi de plus de 200k leads en magasin et le développement de l'activité ecommerce

Paris Area, France

🎯 Mission: improve the quality and the impact of online operations on the French top emerchants (Fnac.com, Amazon, Cdiscount...).🥇Achievements:▪️ Created and drove a dedicated online strategy in order to deliver a premium retail digital▪️ Negotiated trade marketing and media plans (annual budget: 2M€)▪️ Managed specialized agencies for assets creation (annual budget: 400k€)▪️ Led a team of 4 digital expertsNote: within the "Consumer Channel Group"​ department of Microsoft France, the objective of the "Retail and Sales Marketing"​ team is to maximise in-shop's visibility and exposure of Microsoft's products: Windows and Office Software – PC accessories – Windows Devices – Xbox - Surface.🇫🇷-------------------------------------------------🇫🇷Mise en place d'une stratégie digitale de distribution premium des produits Microsoft grand public (Office, Xbox...) par la négociation de plans trade marketing et media (budget de 2M€) et la production de matériels visuels et promotionnels (via agence, budget de 400k€)

Paris Area, France

🎯 Mission: continue to grow the B2C revenue stream through 1) merchandising operations, 2) category management, 3) traffic monetization.🥇Achievements:▪️ Delivered more than 200 campaigns, including 10 major campaigns / year▪️ Co-developed and managed the internal ads program (+120% Vs target)▪️ Business owner for technical developments (internal tools, UX/UI projects)▪️ Directly managed a team of 4 merchandisers (+ 3 webdesigners)🇫🇷-------------------------------------------------🇫🇷Management d'une équipe de 4 merchandisers en charge de supporter les revenus B2C par 1) des opérations d'e-merchandising (200 campagnes délivrées), 2) le management des catégories produit (restructuration via des projets de développement technique) et 3) le programme de publicité interne (+120% Vs objectif)

Paris Area, France

🎯 Mission: develop B2C revenue stream by providing on-site visibility and marketing tools for merchants.🥇Achievements:▪️ Launched the first "360 campaigns" (for Sales, Xmas...) in coordination with sales and marketing teams▪️ Launched merchants' website, B2B newsletters and first conference▪️ Created a team of 4 merchandisersNote: the French marketplace Priceminister.fr was acquired by Rakuten in 2010 (just 1 year before I was hired) and has since moved from a C2C model to a B2C model, to become one of the top 3 marketplaces in France.🇫🇷-------------------------------------------------🇫🇷Création et développement de l'équipe e-merchandising / marketing B2B en charge de supporter les revenus B2C de la marketplace via des outils B2B (mailing, évènements...) et des campagnes digitales 360° en coordination avec les équipes commerciales et marketing.

Barcelona Area, Spain

🎯 Mission: develop brand awareness and positioning for the champagne Moët & Chandon and the Super Premium Vodka Belvedere.🥇Achievements:▪️ Participated to the creation of the first snow terrace ("Moët Winter Lounge" in Baqueira-Beret)▪️ Organized the launch party of Belvedere IX launch in W Hotel (Barcelona)▪️ Managed the day-to-day partner agencies in charge of PR and merchandising operationsNote: Moët & Chandon = 50% SOM, 67% MHES turnover / Belvedere = sales x 2 in 2010.

Shanghai, China

🎯 Mission: accelerate business development by structuring marketing and sales operations. I was hired as 3rd employee of the start up.🥇Achievements:▪️ Created the marketing offer (pricing...) and tools (brochures, websites...)▪️ Implemented the CRM (Zoho CRM)▪️ Prospected the French market (10 new clients signed)Note: eSpok LLC developed an e-learning solution suitable as learning tool for HR services and as a teaching tool for training companies [closed in September 2010].

Paris Area, France

🎯 Mission: assist the project manager in charge of developing Barclays’ online channels in France (strengthen the existing call center and launch the 100% online agency).🥇Achievements:▪️ Qualified the base of 7000 customers transferred to the new agency▪️ Wrote the business procedures for online customer relations▪️ Organized the weekly project meetings

Meaux Area, France

🎯 Mission: replace the store manager during his annual vacation.🥇Achievements:▪️ Increase the sales by 20% compared to the 2006 figures▪️ Successfully led the inventory management and the commercial coordination

Master'S Degree, Management

Activities and Societies: Member of “LE CHTI”, the guidebook of Lille and its suburb.

Master'S Degree, Marketing / Consulting

Hypokhâgne-Khâgne B/L & Preparation For Business Schools