Chief Executive Officer
CurrentCEO of Achieve Lifestyle, operating sport and leisure facilities within the South East of England
Oct 2023 - Present
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Gavin Baker Email & Phone Number
CEO at Achieve Lifestyle
at
Achieve Lifestyle
2 phones found
area 779
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✓ Verified Jul 2026
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Profile completeness 100%
Current company
Role
CEO at Achieve Lifestyle
Location
Greater Reading Area, United Kingdom
Who is Gavin Baker? Overview
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Quick answer
Gavin Baker is listed as CEO at Achieve Lifestyle at Achieve Lifestyle, based in Greater Reading Area, United Kingdom. AeroLeads shows phone signal with area code 779 and a matched LinkedIn profile for Gavin Baker.
Gavin Baker previously worked as Chief Executive Officer at Achieve Lifestyle and Managing Director at Surrey Sports Park. Gavin Baker holds Bsc (Hons), Sport Science from University Of Brighton.
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Achieve Lifestyle
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Profile bio
About Gavin Baker
A versatile and commercially astute Managing Director with in-depth, diverse experience working in a fast paced, complex and rapidly evolving organisation in the sport and leisure industry. Able to function well under pressure, with excellent influencing, communication and interpersonal skills with an unrelenting commitment to supporting colleagues and the ability to motivate and drive forward team performance; able to build and maintain long-term, credible and effective relationships. Possess exceptional organisational, multi-tasking, prioritisation, advanced analytical and decision-making skills and the ability to work as part of a team or independently always providing exceptional service. A demonstrable record of hands-on and cross-functional leadership, effectively building and managing teams to achieve business objectives, driving forward efficiencies, maximising performance, streamlining processes/costs and delivering excellence. * General Management of Professional Sporting Organisations and Teams* Developing and delivering Sports Development Projects and Initiatives* Managing a large commercial portfolio of sports programmes and initiatives* Developing a Performance Sport structure and culture* Held senior executive positions in sporting bodiesSpecialties: Sports Management, Sports Development, Performance Sport Management, Performance Sport Strategy, Relationship management, Higher Education, Higher Education Sportgtbaker43@googlemail.com
Listed skills include Sports Management, Sports, Football, Sports Development, and 12 others.
Current workplace
Gavin Baker's current company
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12 roles
Gavin Baker work experience
A career timeline built from the work history available for this profile.
Managing Director
• Lead a 6-person Senior Management team for a £37m Sports Park with an annual turnover of £7.2m, with a total staffing base of 110 FTE and over 150 casual coaches and instructors.• Sit on the Surrey Sports Park Ltd Board as the senior Executive of the University’s wholly owned subsidiary• Key departments include - Professional Sports Franchises (Surrey Storm Netball and Surrey Scorchers Basketball); Member Services (including membership sales, the fitness club and studio classes); Student Sport (BUCS and participation programmes); Community Participation (courses, classes, vacation camps and sports development); Operational Services (Estate management, customer service delivery, catering services, events and facility bookings); and Corporate Services (Finance, HR, IT and systems).• Lead contact on local, regional and national issues for National Governing Bodies, County Sports Partnerships and commercial sporting partners• Act as Managing Director for Surrey Storm and Surrey Scorchers
Aug 2019 - Oct 2023
Director Of Sport
• Part of a 4-person Leadership team responsible for the safe and effective running of a Sports Park and the programmes and services delivered.• Responsible for staff management, budgetary control of revenues over £3m and Operational Expenditure of £2.5m• Responsible for Operational, Sports Development and Programming, Fitness Services and Student Sport and physical activity functions of the business• General Manager and Director of Surrey Scorchers professional men’s basketball team and Surrey Storm professional Netball team; overall management responsible for budgeting, logistics, player and staff recruitment, commercial partnerships and liaison with other teams and league operational staff.
Aug 2017 - Jul 2019
Head Of Sport & Physical Activity
• Responsible for driving increased engagement across the student and community via a large diverse range of programmes, clubs and initiatives for juniors, adults and students and staff of the university.• Responsible for Student and Community Sports Development and Programming• Created the new Student Sport Strategy and the new Team Surrey umbrella organisation with new cross organisational advisory board and delivery structure.• Successfully launched the new Surrey Storm Netball Super league team with direct responsibility for launching a commercially effective and impactful Community Netball programme which eventually delivered to over 1000 young people a year delivering revenues of £170k per annum.
Aug 2016 - Jul 2017
Head Of Sport & Performance
A senior manager with responsability for developing and delivering on the 3 key aims of Performance, Participation and Personal Development.• Develop and lead on the delivery of Sport at the University and the Sports Park with a focus on Participation, Performance and Personal Development• Part of Senior Management team responsabable for a £37m Sports Park with an annual turnover of £6.6m; personal annual income budget of £2m• Directly lead a team of 7 Managers and Development Officers, and 4 Head Coaches, with indirect responsibility for approx, 120 teachers and coaches• Key contact on local, regional and national issues for National Governing Bodies, County Sports Partnerships and commercial sporting partners• Lead contact for funding and event bid writing opportunities• Executive Committee member of Team SurreySurrey Sports Park is a £36m elite training venue at University of Surrey offering World Class facilities. It is situated 30 minutes outside London and close to Heathrow and Gatwick Airports. The facility has hosted many professional sports teams since opening in April 2010, and is the home training venue for Harlequins FC, Surrey Storm Netball Superleague Team, British Basketball League Club, Surrey Heat and UK Top 5 Swimming Club, Guildford City.To view the facilities, please visit http://www.surreysportspark.co.uk/gallery/virtualtour/
Sep 2009 - Jul 2016
Franchise Director
Bartercard Surrey Storm Netball
Overall leadership of the Surrey Storm Super League Netball franchise.Coordinate the key business areas of Performance, marketing and communications, community delivery, event delivery and commercial partnerships.Surrey Storm are the current 2015 Netball Super League Champions and currently play in front of sold out crowds at all home games at Surrey Sports Park, whilst also being the host in the annual sold out (6,000 attendance) Netball London Live event at the Copper Box Arena on the Olympic Park.
Aug 2014 - Oct 2023
Franchise Director
Surrey Scorchers
Aug 2014 - Oct 2023
Non Executive Director
Jul 2018 - Jul 2021
Franchise Director
Surrey Smashers
Aug 2014 - Jul 2017
South East Region Staff Chair
The staff lead for the South East region, representing all universities from the region at advisory meetings.
Jul 2014 - Jul 2016
Head Of Health & Fitness
Overall responsability for key sport, health and fitness development projects and programmes including:• Management of University Scholarship Programme• Management of Fitness Club• Sports Development projects• Community project co-ordination• Campus based Wellbeing initiatives• Strength & Conditioning lead practitioner• GP referral Exercise Prescription lead practitioner
Sep 2003 - Sep 2009
Health And Fitness Network Chair
University And College Sport (Ucs)
Chair of the Health and Fitness Network and subsiquently on the UCS Executive Board.
Apr 2005 - Jun 2007
1 education record
Gavin Baker education
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University Of Brighton
FAQ
Frequently asked questions about Gavin Baker
Quick answers generated from the profile data available on this page.
What company does Gavin Baker work for?
Gavin Baker works for Achieve Lifestyle.
What is Gavin Baker's role at Achieve Lifestyle?
Gavin Baker is listed as CEO at Achieve Lifestyle at Achieve Lifestyle.
What is Gavin Baker's phone number?
AeroLeads has found 2 phone signal(s) with area code 779 for Gavin Baker at Achieve Lifestyle.
Where is Gavin Baker based?
Gavin Baker is based in Greater Reading Area, United Kingdom while working with Achieve Lifestyle.
What companies has Gavin Baker worked for?
Gavin Baker has worked for Achieve Lifestyle, Surrey Sports Park, Bartercard Surrey Storm Netball, Surrey Scorchers, and Bowls Development Alliance.
How can I contact Gavin Baker?
You can use AeroLeads to view verified contact signals for Gavin Baker at Achieve Lifestyle, including work email, phone, and LinkedIn data when available.
What schools did Gavin Baker attend?
Gavin Baker holds Bsc (Hons), Sport Science from University Of Brighton.
What skills is Gavin Baker known for?
Gavin Baker is listed with skills including Sports Management, Sports, Football, Sports Development, Event Management, Sports Marketing, Fitness, and Sponsorship.
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