An experienced and ambitious senior business leader. Passionate about brands, service quality, innovation and effective, profitable business operations. I commit to commercial projects and brands that I can become passionate about and apply myself to the full. Driven by consumer insights and commercial understanding, I can direct strategy, create concepts & campaigns, develop resources and teams to implement through the line for great results. Entrepreneurial in spirit, I take a creative but practical approach to developing business opportunities, partnerships and operational solutions. Stakeholder management and relationship building across all levels.Sector experience include Legal, Digital, Consumer, Music, Events & Hospitality.Laterly, I was Founder of Martha's, Glasgow. Prior to that, many years or creating and managing campaigns up to a Global level - Bacardi, Smirnoff, Amex, Mini, Intel, Budweiser.