Gavin Coffey Email & Phone Number

Dublin, County Dublin, Ireland

Circulate is a creative digital marketing agency specialising in music and brand marketing. We have a large roster of international clients and renowned partners working with innovative brands, events, artists, and labels across the world. Our clients often have very tangible dreams of bringing new ideas to market and disrupting their chosen industries, but they may also have a more abstract sense of their brands’ images and stories. We get that, and that’s where we help out: our mission is to connect that dream with those who experience it first-hand or through their devices.Our primary offering includes:• Digital Strategy: driving measurable ROI, ROAS, and SOV for brands, artists, locations and labels alike.• Social Media: strategy, management, advertising, content creation, and execution.• Creative: supercharge your content, branding, and creative storytelling.• Partner Network: We know the landscape better than most• Digital Advertising; maximising your results through innovative thinking and in-depth data analysis.• Training, Consultancy, and Management• Live Streaming & Podcastinghttps://www.circulateonline.com/

Dublin City, County Dublin, Ireland

Fifty-Three Six is a full service, multi-award winning Sports Marketing Agency. We specialise in performance marketing, digital strategy and content production. We work with the likes of the FAI, Racing TV, bet365, eir, IRFU, Munster Rugby, Cricket Ireland, RugbyPass, AIB, Lidl, BWG and many more.My responsibilities included, but were not limited to:● Overall responsibility for servicing and growing key clients● Driving the strategy of the digital and media team● Directing the account team, creatives, media strategy & analytics● Building relationships at a leadership level with our partners & clients● Overseeing all the work that we are doing for key clients, ensuring everything is running smoothly -- to time and budget while maintaining the highest standards● Driving overall client digital strategies from organic to paid campaigns● Identifying new business opportunities and agency growth● Working closely with our in-house production team● Developing and refining processes and procedures to make us operate at maximum efficiency● Strategically considering market trends and help to shape our digital offering accordingly

Dublin City, County Dublin, Ireland

AvalonKing is an e-commerce company that specialises in making automotive care products for DIY’ers. Armor Shield IX is a top-selling high-quality ceramic nano coating loved by thousands of die-hard fans.In my role at AvalonKing I was responsible for the success of the brand in terms of revenue, brand awareness, creative, share of voice, and all marketing comms be it through social media, influencer, email, advertising, PR, or sponsorship. It is a data-driven DTC business with all key decisions based on analysis of platforms and key data-points in its eco-system.Key Responsibilities:- Manage teams and external contractors across creative, social, email, influencer, sponsorship, copywriting, web/UX, advertising, SMS, and branding.- Manage marketing budget quarterly/annual in excess of $1m. Monitor & tracking commercial performance against the annual budget plan across each team/product/campaign.- Business and production forecasting- Customer experience - onboarding, education, retention- Data and analysis for insight development, strategic campaigns planning, and acute transformations

Dublin

(Rebranded from Because XM) My role:My role is to oversee digital strategy and implementation across client campaigns, new business pitches and agency marketing by using detailed analysis, audience insight development and content creation. My job is to ensure there is an adequate execution to amplify each campaign to the right audience in the right format.Clients include Heineken, Fulfil Nutrition, 53Degrees North, Dyson, Hammerson, Pizza Hut, Cult Drinks (Fat Frog / Piranha), Bombay Pantry, Logic, and Imperial - employing all manner of digital activation from strategic planning, audience segmentation & research, content creation, copy writing, social media advertising, Adwords, PPC and SEO, app development, web development, data capture, influencer, and email marketing. I write, format and publish the agency's marketing communications, including the bi-weekly newsletter which goes out to our database of marketing managers, directors, c-suite execs and marketeers with a goal of sparking conversation, learning, thought leadership and lead generation.We’re an innovative hive of expert storytellers with over 20 years experience in creative, experiential, digital, social and integrated marketing. About the agency:“Sticky ideas that get people talking” is what we’re all about. What does that mean? Well, it’s rooted in a creative approach that looks at the amplification of experiences as the real marketing sweet spot.Our passion is getting people talking about our clients’ brands and ultimately delivering campaigns that positively move the commercial needle and effect real change for our clients.

Dublin, Ireland

(Rebranded to Honey+Buzz)My role within BecauseXM was to oversee digital strategy, implementation and execution across all client campaigns, new business pitches, presentations and agency marketing with offices in New York, Dublin, London, Dubai, Singapore, Sydney, Melbourne and Auckland. By working with diverse teams across a multitude of markets I was able to gain a real understanding of cultural and demographic differences in audience profiles and behaviours. We help brands realise their marketing ambitions through meaningful, memorable and magical live, digital and virtual experiences.We have a rich pedigree in live marketing but that’s just one element of our much wider creative offering. In this digital age, brand experiences are often much more than simply physical engagements. They can be digital or virtual as well as live - and are often a combination of all three. Our skill is understanding human emotions and triggers, and crafting impactful stories that ensure people’s experiences of a brand are meaningful, memorable and magical.

Dublin, Ireland

My role as digital director was to oversee the digital strategy and execution across all consumer, corporate and public affairs campaigns for our clients, and to ensure each project was amplified to ensure maximum reach and engagement.I achieved this through data analysis, platform insights, curated research, creative direction and sector knowledge.As part of the core new business pitching team for the agency, I had creative input, direction and digital/social amplification into every brief received.

Dublin, Ireland

Dublin, Ireland

As Digital and Sponsorship Activation's Director at New/Slang I have the exciting opportunity to lead clients in growing their brands through effective engagement and connection in today's digital world, with a particular focus on leveraging digital to amplify and enhance brand experiences in the physical world.I lead the agency understanding of the psyche of brand fans and how digital can be leveraged to identify, define and enhance brand experiences which empower brands to engage with people in the online and offline worlds.Key responsibilities include:- Seeking and defining opportunities to grow clients' brands through experiences enhanced and amplified by digital, through in-depth understanding of people, brands and the role technology plays in bringing them together in a mutually beneficial way- Partner with clients to determine the strategic role for digital to grow their brands- Creative appraisal of all creative assets, outputs and experiences through the lens of both the brand and the consumer, to assure quality and campaign success- Communication and project planning and management, including cross-functional collaboration within PSG and external partners- Monitoring, measuring and evaluating campaign performance on an ongoing basis in the context of KPIs, budget and deliverablesCurrent client list includes:AIG Ireland, Vodafone Ireland, Life Style Sports, Leinster Rugby, Leinster Branch, Lipton Teas, One4all, Franciscan WellAgency Awards:PRCA 2016 - Durex IrelandIrish Sponsorship Award 2016 - Vodafone #TeamOfUs (Best Social Media)

As a senior member of the team in New/Slang it is entrusted upon me to deliver the highest possible standards in my work and in both my company and personal profile.In my role as Head of Client Services I am responsible for the setting and achieving a number of goals for the company to include;- Actively seeking new business and revenue opportunities- The organisation/management of junior team members, their roles and direction of company assets- The creation and implementation of a clear and sustainable business plan- Management of relationships with current and prospective clients- Strategic and creative planning of communications and social media for current clients- Pitching our company, its capabilities and talent to prospective clients- Maintaining an honest and hard-working ethic within the agency- Maintaining an enjoyable working environment that benefits all staff- Upholding the high standards accepted by PSG in personcal and company profile- Developing and implementing award winning campaigns on behalf of our clients - Creating and implementing digital led strategies for a number of clients across a wide range of consumer, corporate and sports/sponsorship brands.Current client list includes:AIG Ireland, Dublin Zoo, Topaz Energy, Life Style Sports, Lipton Teas, Under Armour, Leinster Rugby, Leinster Branch, Mitsubishi Motors Ireland, One4all, Teeling WhiskeyAgency Awards:3 x Social Media Awards 2015 (including the Grand Prix) - Dublin ZooAll Ireland Marketing Award 2015 - Dublin ZooIrish Sponsorship Award 2015 - AIG Ireland

Dublin, Ireland

Head of the digital and social media marketing arm of Pembroke Communications (which merged with Slattery Communications and later became Teneo.) Managing the strategy and content output of a team of five across video production, copy writing, social media advertising, digital amplification, and communities management.Clients included:- AIG- Dublin Zoo- Under Armour Ireland- Leinster Rugby- Ecclesiastical Insurances- Fyffes Bananas- Teeling Whiskey

Created and executed PR, experiential, social and digital campaigns for Thinkhouse's key accounts. Role covered everything from ideation, creative direction, media relations, event set up and management, content creation, copy writing and account management. Key brands I worked on include:- Heineken Ireland (Sport, Music, Home)- Three Ireland (Sport and Music)- Lynx- Ben & Jerry's- Dove Men+Care- Sure for Men- Barry's Tea- Coca-Cola- Coors Light- Desperados- Paulaner- Tiger

Hdip, Online Marketing & Digital Strategy, 1.1 With A Distinction

Bachelor Of Arts (Ba), Geography, Economics

Obeng, Civil Engineering

Education record