Senior Executive reporting to CEO and Boards / Committees who has successfully managed large business operations, revenue, sales, marketing/PR, partnerships, customer/brand and digital projects and teams within sport, automotive, energy and retail sectors. I was most recently responsible for Commercial, Customer & Brand, Transformation and Governance within Racing Victoria's Integrated Media Business. This broad remit includes Financial responsibilities for month-end, budgeting and business planning, Commercial Revenue including Partnerships and Advertising, Management of Racing Victoria’s Print Publications and Racing Photos businesses and associated Commercial and supplier agreements, along with leading Customer Research and Insights, Brand Management, Transformation, Integration and Governance. Strategic, data driven and insights led, I have historically managed a diverse range of business functions including Commercial Partnerships, Media rights and advertising, Sponsorship, Corporate Sales, Marketing, PR, Communications & Events and Digital Transformation at several Iconic brands along with managing creative, brand, research and digital agencies. Passionate about the customer I have successfully led the strategy and implementation of key Customer Experience initiatives including deployment of large technology programs focused on enhancing the customer / fan experience, improved data and analytics supporting new product development and improved UX/CX via AGILE methodologies. Strong communication, presentation and negotiation skills across all organisational levels and an ability to build sustainable internal & external relationships are core attributes, currently working with industry Victorian Thoroughbred Racing Clubs, Harness and Greyhound Racing codes, Breeders, Wagering Service Provider (WSP) Partners, Media Partners and suppliers. Able to critically analyse financial and business performance, key opportunity areas and manage cross functional teams collaboratively via engaging leadership style to support the delivery of a step change in customer engagement, experience, staff engagement and business performance.