Gavin Forsyth Email & Phone Number

Berlin, Germany

Berlin, Germany

Cape Town Area, South Africa

With offices in 5 African Countries and businesses in over 7, I led and managed a decentralised, multinational team of superstar marketing specialists. Responsibilities include:o Budget & resource planningo Sponsor for Marketing projects & testingo Marketing channel optimisationo Group marketing strategyo Maintaining marketing processes and toolso Roll-out.

Cape Town Area, South Africa

With special focus on: https://www.faithful-to-nature.co.za; http://www.cybercellar.com; https://ucook.co.za; https://www.petheaven.co.zaResponsibilities include:o High level strategy and tacticso Analytics & Reportingo Google performance and media planningo Social Media performanceo CRM and Loyalty programmeso Email marketing & database enrichmento.

Cape Town Area, South Africa

o Top level strategy development to support business objectiveso Marketing business plan management and forecastingo Team management (Training, Hiring and mentorship)o Adspend managemento CRM development and optimisationo Website optimisationo Marketing channel execution (Website, Email, Social, Search, Print, Radio, SMS etc…)o Campaign planningo.

Cape Town Area, South Africa

Responsibilities included:o Strategic project team lead (Academic & Festive)o Print catalogue planning and developmento Radio advertising (including promos, live reads & allocations)o TV advertising; from concept to final edit and planningo CRM, with special focus on lead conversion and reactivationso Special Projects and Partnerships

Cape Town Area, South Africa

Responsibilities included:o Overseeing email campaigns, with special focus on strategy and new technologies.o Managing PPC, via agencies; providing guidance on conversion optimisation and strategy.o Search Engine Optimisation, with special focus on site content and blogging.o Liaising with buyers and their suppliers to identify and execute product related.

Cape Town Area, South Africa

I was responsible for growing revenue, email lists and new customer percentages; while decreasing cancels, returns, unsubscribes and bounces. I managed the optimisation of the website’s UX, SEO and conversion rates, while overseeing the business plan forecasting with respect to online campaigns.I was also in charge of planning online media, adspend and.

Cape Town Area, South Africa

As a Marketing Analyst I managed several campaigns, namely: Website & Digital, Sales Agents and Name Gathering. My KPA’s included developing strategies to grow revenue and drive sales in my allocated campaigns, as well as produce analysis, reports and forecasts.

Cape Town Area, South Africa

Hired by UCT to tutor second year students in basic marketingResponsibilities included: instructing 2 classes a week and marking tests & assignments

Bachelor Of Business Science, Marketing, Honours

Activities and Societies: Mountain and Ski Club, Invesoc Included: Marketing Research, Statistics, Economics, Accounting, Mathematics.

Matric Exemption