I started writing creatively in high school, scribing countless letters from my Mom absolving my appalling attendance record. I somehow achieved this despite never missing a single games session.I progressed in later life to writings slightly more honest in nature producing feasibility studies and business plans for local enterprise companies, banks and both venture capital and private investors raising multiple rounds of funding for cash hungry business ventures.I’ve also written rants, lots of them. Over researched, feverishly scribbled diatribes both individually and collectively berating business process and procedure or lack thereof, ignorance, stupidity, short- sightedness, risk aversion, health and safety ridiculousness...Picture if you will the late Sir John Harvey-Jones crossed with an incensed and uncensored Gordon Ramsey but with substantially fewer brain cells.I started problem solving even earlier...Growing up in a sanctioned Rhodesia (through 15 years of civil war) and farming in Mugabe’s Zimbabwe unwittingly nurtured transferable life/work skills grounded in the premise that NO problem, task or challenge was insurmountable!The process was simply called - ‘Making a Plan’There were prerequisites to success though - dogged determination, creative? resourcefulness, risk tolerance, wit and a sense of humour. The smart people in my life would have said I could have donewith a little less of all of them.Effective when 'plan' focused they yielded somewhat different outcomes when left to their own devices, some alarming, others life-threatening - more than some really. Enough to fill a memoir ‘more’.It’s an endeavour I‘ve been juggling for a while and is epitomised by the late, great Peter Cook line -“I met a man at a party. He said I'm writing a novel. I said Oh really? Neither am I.” I digress ...Having travelled to Aberdeen in an attempt to swap farming in Africa for saturation diving in the North Sea I inadvertently stumbled into and fell in love with the creative sector and nine years later exploited an opportunity to launch what was to become a full service design agency.There followed entrepreneurial successes, industry firsts, unexpected break-ups, inevitable break downs and periods where I was totally lost, career and self.The hard stuff came with a silver lining — I learned a lot about empathy!My life experiences have lent themselves to writing copy that is as compelling, emotive and persuasive as it is authentic and conversational, something I trust will allow me to keep ‘making a plan’ for whoever needs one.