Copywriter
CurrentWhilst copywriting isn’t immediately obvious from the rest of my CV, I’ve been writing researched, persuasive copy for 30(ish) years. I was just called something else — nothing derogatory that I’m aware of...A lifetime of multifarious learning and lived experiences (covered briefly in the 'about' page of my portfolio) are responsible for a mindset conducive to writing copy that is humanised, benefits-led, differentiating and persuasive!I am a -■ Voracious reader■ Compulsive people/life watcher (not in a creepy way !)■ Tenacious researcher■ Empathetic problem solver and■ Creative and critical thinkerWriting projects have been wide ranging, from -■ Research and feasibility studies for start-ups, product development and internationalisation to■ Business plans raising capital from banks, local government, venture capital & private investors to■ Internal strategy documents driving employee engagement/performance and product/service differentiation to■ Internal/external communications and marketing collateralSector experiences include -■ Creative (full service agency)■ Software (new to world product and associated services) ■ Oil&Gas exploration & production and service industry■ Law enforcement (serious crime) and Crown Prosecution Service■ Facilities Management (multi industry/sector)■ Learning & development and business performance■ Employee engagement■ Knowledge management and training■ Snack food■ Building exterior and structure cleaning■ Apparel (all things 2 wheeled focused)Should the above, my CV and portfolio (http://www.beheardnotherd.co.uk) resonate with any copy requirements, current or planned, I’d love an opportunity to explore working with you...Cheers, Gavin
