National Participation Executive Officer
- Direct responsibility for entire running programme, UK treks, Skydiving & Overseas. Combined gross income was £820,000, 50% of the Events team budget- Grew net income by 8% across these lines between 12/13 and 13/14 including growing London Marathon (£230k - £335k) and UK treks partnership (£80k - £129K) from 2013-15- Responsible for recruiting 1,600 participants across all lines- Project manage portfolio of events; creating project plans, Supporter Services briefs, data selection… Show more - Direct responsibility for entire running programme, UK treks, Skydiving & Overseas. Combined gross income was £820,000, 50% of the Events team budget- Grew net income by 8% across these lines between 12/13 and 13/14 including growing London Marathon (£230k - £335k) and UK treks partnership (£80k - £129K) from 2013-15- Responsible for recruiting 1,600 participants across all lines- Project manage portfolio of events; creating project plans, Supporter Services briefs, data selection briefs, budgeting income and expenditure, monitoring recruitment and income, and evaluating projects.- Design marketing plans across different budget lines, brief designers, produce print and digital collateral.- Created trekking strategy.- Manage nine sporting event suppliers, as well as advertisers, designers.-Won and managed the Women's Running 10k Race Series partnership of 4,500+ participants- Bringing new innovative projects to increase income e.g. Good Sports personal training programme.- Deliver a new Active Events email programme that communicates with 1,000 supporters who previously received no bespoke communications- Created a New Year bespoke email and Ad Words campaign.that increased registrations by 40% across the board- Mass Participation team Content Rep and Raiser’s Edge Super User. Show less