Own the vision and strategy of a portfolio of digital properties for a luxury travel brand, including kensingtontours.com and kensingtonyachts.com, that drive $200m+ in annual revenue.Lead a cross-functional team of Technical Directors, developers, UX designers, project managers, and business analysts working within Contentful, Laravel, Vue.js, Figma, Jira, Trello, and Scrum.Partner with editorial, marketing, sales, and other internal stakeholders to develop and execute a robust business strategy that is aligned with creative vision and brand experience.

Led 230% in revenue growth and increased headcount from 6 to 21 FTEs including full-stack developers, UX designers, and Junior Product/Project Managers in an agile and matrixed environment.Owned relationships with external creative agencies and internal development operations, leading cross-functional project and product teams.Successfully implemented the Scrum framework, built product roadmaps and backlogs, wrote detailed user stories, and aligned stakeholders on prioritization trade-offs, resulting in the company-wide adoption of agile methodologies.Led the product team through discovery, roadmapping, and development of WP Wallet — an application that automated invoicing for WordPress plugins, themes, and other recurring revenue.Contributed original content to MasterWP, the leading WordPress newsletter, providing insights and education to more than 40,000 WordPress professionals.

Provided the leadership and strategic vision in consultation with the CEO, CTO, and senior leadership team that contributed to the company being included on the Inc. 500 list of fastest-growing privately held companies for two years straight.Led the cross-functional teams that developed a suite of business productivity applications, including project management, metrics and reporting, A/B testing, and deployment tools, resulting in increased operational efficiencies to maximize content delivery and revenue and the company’s eventual acquisition.Achieved over $50,000 in annual cost savings on third-party application user fees and successfully launched new products and features to drive business growth.Recruited, hired, and led teams of developers, copyeditors, writers, and content research associates setting OKRs, KPIs, and mentoring their growth to successfully scale total headcount by over 500%.

"We saw a spike in website traffic greater than 40% year-over-year with the main driver being [Gavin's] content contributions."Increased website traffic by over 40% year-over-year through original content creation and SEO optimization.Developed and executed content strategy, including audits, wireframing, and curation for digital media clients.Wrote and ghostwrote original content, positioning agency as a thought leader in the industry.

Partnered with clients to improve their web presence by developing strategies that include copywriting, content production and management, and social media marketing to reposition their brands in the online space.Selected clients are listed under the Projects section below.

Managed all aspects of the production of a contemporary menswear collection in an entrepreneurial environment — sourced, built, and maintained relationships with vendors including fabric mills, manufacturing facilities, shipping agents, customs brokers, and warehousing and distribution.Provided post-sales client support, including order receiving and fulfillment, invoicing and accounts receivable, inventory management, and relationship management.Consulted on marketing strategy and assist in the creation of collateral, specifically copywriting and editing, social media, seeding media and online communities, web design and development.

Managed all client advertising on SJM’s web properties, including: torontolife.com, fashionmagazine.com, and weddingbells.ca.Managed Client Services team of sales coordinators, web designers, developers, and any external vendors on a project-by-project basis.Leveraged various tactics for clients, including email, media, contesting, and microsites to achieve campaign objectives.Optimized and reported on all campaigns, using analytics tools including Google Analytics, Campaign Monitor, and Cornerstone.

Assisted in managing the production team dedicated to the maintenance and updating of BMW.ca.Consulted with various stakeholders and departments to develop project documentation: scoping, timelines, change logs, and metrics.Assisted in writing copy for BMW owner and prospect eNewsletters, web copy for BMW.ca, and editing copy that was client-provided.

Managed interactive projects for multiple clients, including: British Petroleum, Ford Motors of Canada, Kraft Canada, and Microsoft.Consulted with various stakeholders and departments to develop project documentation: scoping, timelines, change logs, and metrics.Collaborated in conceptualizing interactive campaigns that address client objectives while maximizing available budgets.