Gavin Gutu Email & Phone Number

Johannesburg, Gp, Za

Johannesburg Area, South Africa

Dreams Money Can't Buy

Johannesburg, South Africa

'Eventually everyone will realise they don't need a leader...'

Johannesburg Area, South Africa

A highly creative Marketing Promotions Specialist whose first love is music

Johannesburg Area, South Africa

- Social Media workshops for Oxfam ZA.- Create Social Media campaigns for Oxfam and DSTV.- Content creation for Oxfam ZA and DSTV.Oxfam ZAHosted Social Media workshops for Oxfam staff focusing on; The Evolution of Social Media, various Social Networks (Facebook, Twitter, Instagram & Youtube), Blogging & Content Creation as well as Paid Advertising.DSTVFocused on digitalising DSTV’s internal marketing strategy by digitalising their training manuals and creating innovative ways of training the Call Centre staff like creating a DSTV 30 Second game.

Johannesburg Area, South Africa

Activations Manager (12/2010 – 08/2013) - Create a full Activation Plan.1. Collaborated with Urban Night Clubs namely; The Bank, Roxy’s, Newscafe (Sandton), Cubana (Cedar Square) and Events such as Pop Bottles, Caramel Sundaes to host activations fully inclusive of various promotional gimmicks and competitions.2. Compile Activation Maps where Brand Ambassadors would promote the concert at peak hours on peak days at hotspots. - Acquiring and training of Brand Ambassadors.1. Creating training manuals.2. Hosting training sessions where Brand Ambassadors are educated on the brand as well as trained on how to approach the consumer. - Managing activations.1. Ensuring Brand Ambassadors keep to the call time.2. Ensure that Activation targets are met.3. Keeping count of all promotional collateral and ensuring nothing is lost.4. Liaising with venue manager. Junior Marketer (09/2013 – 09/2015)- Assisting with the Marketing Plan1. Conduct research on the artist and his/hers target market.2. Analyse the artist’s sales to show penetration ratio.3. Identify the platforms to target when promoting the artist to his market.4. Identify suitable brands to partner with and put together proposals as well as pitch for the partnership. (5Fm, Castle Milkstout, Sunglass Hat, BMW)Spokesperson for Canoc Productions on Print, Radio and TV interviewsSocial Media Manager (09/2013 – 09/2015)- Create Social Media Plan1. Identify the most effective social networking platforms to carry out the campaign.2. Allocate funds to Paid Advertising on social networks.3. Create various marketing gimmicks and competitions that complement the overall marketing campaign.4. Collaborate with concert media partners to run a cohesive digital campaign with one message.5. Acquire and train social media ambassadors.6. Manage all social media accounts.

Johannesburg Area, South Africa

Worked on various campaigns with different brands as a sales rep and a promoter.Wriggly’s – Worked on the Orbit (New packaging) Campaign- Educating the consumer on the added features and benefits of Orbit in its new packaging at Mandela Square Sandton City.Hisense – Flyer distribution at Eastrand Mall, Greenstone Mall & Eastgate MallSamsung – Worked on the Galaxy 2 and 3- In store promotions with sales incentives all over Gauteng- Outdoor Activations at South African Idol Auditions where I was the MC of our stand and the main objective was to raise awareness of the new Galaxy RangeBMW – Worked the BMW 6 and 3 series launch - Brand Ambassador of the 6 and 3 series at the Johannesburg International Motor Show.- Educating the consumer on the new features and benefits of the car.