Gavin Herbert Email & Phone Number

London, England, United Kingdom

Working within the commercial function to co-create the strategy to deliver collective success.Owner of the commercial planning governance process - working collaboratively to connect the dots to convert strategic plans into reality.

Nottingham, England, United Kingdom

• My own venture to provide business and marketing services on a contract basis.Headline Project: Maze Outdoor
• Led the revitalisation of a leading outdoor living brand, with a £60m RSV. Achieved significant increases in commercial performance, awareness & conversion.
• Spearheaded a strategic review of the brand & business, from diagnosis to building the strategy and developing activations.
• Conducted a comprehensive review of range and pricing architecture; successfully delivered double-digit incremental gross margin benefit.
• Directed the brand revitalisation and simplification project by defining and refining the brand identity, ensuring consistency across all touchpoints.
• Managed and oversaw the end-to-end digital activation process, including a new brand website launch, social media strategy and activations.

Nottingham, United Kingdom

• Supporting Global SBM to implement a new brand strategy within the UK market to drive growth in new consumer segments.
• Key in the creation of the UK activation plan, working closely with internal teams (Commercial, Digital, E-Comm, Planning & Shopper Marketing).
• Managed strong agency relationships to both develop & enact the plan, including Internal, Media + PR.
• Developed and deployed innovative campaign toolkits for both UK and international teams; communicated marketing plans to engage stakeholders.
• Led the launch of our new campaign into the UK market.

Nottingham, United Kingdom

• Accountable for the management and growth of a £23m+(IRI) retail value portfolio, including the Old Jamaica, Ting, Ben Shaws & Carters brands.
• Designed and led the implementation of an insight-led 3-year brand strategy, incorporating multi-channel activation plans.
• Drove delivery of both campaigns and activations to grow awareness, customer acquisition, sales and brand loyalty.
• Accountable for management of global brand owner relationships, leading plans for roll-out across other key markets.
• ABM direct report management and development; coached and mentored wider team, sharing best practices and championing collaboration.Senior Brand Manager // Old Jamaica (Jan. 2016 – Jan. 2017)Management of the flagship.
• Measured and analysed market and consumer insights; developed actionable insights and converted findings to compelling commercial propositions.

Nottingham

• Managed the implementation of a full brand redesign to drive reappraisal (across 38 SKUs).
• Led the execution of successful activation & sampling programs across key customers within national grocery and wholesale channels.

Field Based

Working within the national accounts team to identify and develop mutual customer opportunities.Created a bespoke ‘dynamic benchmarking’ tool, leveraging both CGA market data and live customer data to identify unique and actionable insight driven opportunities.Delivered customer product presentations, workshops and events.Assisted in the development of.

Nottingham, England, United Kingdom

• Applying leading marketing strategies to accelerate growth for a family-owned online business.
• Spearheaded delivery of a full re-brand; measurably improved recognition, navigation & purchase path, increasing online conversion by >22%.

• Delivering distribution, volume & activation targets for on trade multiple operators; implemented brand strategy & tailored customer activity plans.
• Successfully led the creation of the Red Bull Cash calculator, a custom suite of commercial tools, deployed within the total UK field sales force.

Horsham

Developing and implementing brand led activation plans for national on-trade partnersIncluding NPD launch plans for high profile national operators, including NUS, Walkabout and Spirit.

North East + East Midlands

Mini Mba, Brand Management, A

Mini Mba, Marketing

Level 2 Intermediate Certificate In Wines & Spiris