Senior Digital Marketing Specialist
Current• Led digital content creation and management for all EPE Group digital media campaigns, aligning strategies with business goals.• Designed and implemented SEO strategies, significantly enhancing website visibility and user engagement.• Managed website content and oversaw analytics to optimize performance and user experience.• Produced marketing materials for the Australian Space Agency Moon to Mars initiative: Trailblazer project, including graphics and videos for outreach programs.• Coordinated international marketing expansion efforts, increasing revenue by 120% through effective campaign strategies and targeted promotions.• Collaborated with Capability Managers and Business Development Managers to develop content and strategies for marketing events and demonstrations.• Manage a Learning Management System to facilitate knowledge sharing and professional development.