Gavin Macpherson Email & Phone Number

Kirkland, WA, US

Olympia, WA, US

• Lead the development of marketing, promotional, and reporting communications for Apple Health (Medicaid) and COFA Islander Health Care programs.
• Design accessible, user-centered visual communications that comply with federal and state standards, including Section 508 and WCAG 2.1 accessibility requirements.
• Develop and maintain brand standards for Apple Health, ensuring consistent and effective communication across print and digital platforms.
• Collaborate with cross-functional teams to create clear, functional, and inclusive content for diverse audiences, translating complex topics into easy-to-understand materials.
• Plan and execute user experience design strategies, including branding, visual design, interaction design, and accessibility.
• Support clinical communications through creative solutions that align with HCA’s mission to enhance health and well-being for Washington residents.

• Designed and iterated on user interfaces based on feedback, user research, and usability testing.
• Created high-fidelity visual designs aligned with brand guidelines, elevating overall aesthetic.
• Advocated for user needs throughout the design process and championed usability and accessibility standards.
• Collaborated with developers to ensure feasibility of design solutions and smooth implementation.

Miami, Florida, US

• Led strategic initiatives as a UI/UX Designer, collaborating with cross-functional teams to understand project requirements and user needs.
• Translated concepts into wireframes, mockups, and prototypes, ensuring intuitive user experiences.
• Collaborated with a multidisciplinary team to craft compelling educational experiences for millions of users.
• Revamped landing pages to meet WCAG 2.2 A/AA Compliance, resulting in increased conversions.
• Conducted user research and workflow analysis contributing to significant company growth.

• Piloted tax campaigns resulting in significant policy wins.
• Conducted design training for coworkers and client employees, facilitating skill development.
• Created engaging animations and infographics using Adobe After Effects and storyboarding techniques.

• Distilled complex data into high-quality multimedia content, contributing to Washington's #1 ranking in U.S. News Best States.
• Managed social media presence dynamically during one of Washington State's most challenging periods, providing timely information on critical issues.

• Created dynamic deliverables supporting the largest number of progressive policy wins in 15 years.
• Launched and tested a cutting-edge social media reporting system, consistently meeting growth goals.
• Functioned as the primary UX/UI consultant for Progressive Voter's Guide (7M+ national users).
• Spearheaded Figma training initiatives, rendering my commitment to team growth and skill development focusing on the development of the overall maturity of our communication and design team.

Washington, DC, US

• Operated and maintained electronic equipment for the detection, tracking, recognition, and identification of maritime vessels.
• Dynamically managed the Engraving and Ceremony Division as Lead Petty Officer.
• Designed ceremonial paraphernalia and enhanced project management systems.
• Achieved warfare qualification within 9 months, showcasing rapid learning and commitment to excellence.

Bachelor'S Degree, Design And Visual Communications, General

Completed Course Work In Digital Illustration, Communication And Design, Illustration, Digital Media, Webdesign, Art History