Group accountability for development of premium mass segment across NSW/QLD. Initiation and inception of QLD BusDev team accountable for acquisition, tier development and loyalty growthMarket segment value under management: $340M; Staff under management: 23, 3 Direct reportsKEY ACHIEVEMENTS· Gaming/Sales cross training program inception and delivery. Developmental course focused on mindset/delivery/influence/casino financials. Resulting in high promotion from graduates. >80% within 6 months of completion as quoted by GM gaming.

Accountable for segment growth and development of NSW premium mass member base. Acquisition, loyalty engagement, customer satisfaction and feedback.Focused on three main segments of Regional NSW, New Business attainment and onboarding, pipeline migration.Market segment value under management: $220M; Staff under management: 9, 2 Direct reportsKEY ACHIEVEMENTS· Complimentary process review and re plan. Led to CFO acknowledgement and group process change increasing compliance and cost reduction.· Regional segmentation and marketing plan creation and inception. Targeted approach to this segment resulting in 4 continous years of >20% above budget expectation revenue growth.· Regional club affiliation negotiation. First of kind for Star group.· Unique event negotiation – Wrestling, Jane Seymour, Kembla Grange. Contra based unique experiences for key clientele resulting in high ROI reportings.eg. $50k contra assigned for wrestling in return for ticketing and meet and greet experiences and marketing.Targeting mid/high range VIP resulting in over $1.5M revenue generated.

Dual Responsibility of Domestic Market Manager and development and inception of Business Development team dedicated to NSW mass pipeline management. Market segment value under management: $140M; Staff under management: 6KEY ACHIEVEMENTS· Business Development team initiation (First in industry in Asia). Introduction of complete sales plan and segmentation for mass pipeline development (gaming). 5 years continuous target attainment, averaging >15% growth YoY.+23% against budget performance recorded in first year.

Responsible for interstate premium guest visitation to Sydney.Market segment value $29M; Staff under management: 2KEY ACHIEVEMENTS- Domestic program enhancements and Service restructure. Awarded recognition for 49 of first 50 program sales upon inception resulting in approx. $400k taxation savings in first 6 months. - Concerned segment growth >20% YoY.