Independent Strategy Consultant
CurrentI work with clients, brand consultancies and agencies on a range of strategic challenges, including things like: Mission, Purpose, Positioning and Personality - when brands are ready to take a big step forward, or have found themselves taking too many steps back, I help chart a new path for them by defining who they really are, why they exist, what value they offer, and what new actions they should take to bring this all to life.Brand Portfolio Architecture - companies with a strong innovation ethos or a growth strategy built around M&A often get to a point where they realize they have a mess of individually great offerings but no coherent system for brand building. I untangle this mess and create systems that ensure they are building the right brands, at the right levels, into which future innovations and acquisitions can slot in seamlessly.Creative Strategy - for agencies working on pitches, new clients or just a new brief, I help creative teams narrow in on what problem the work should solve, and what interesting truth and tension the work could shine a light on. I also do a lot of campaign planning and journey mapping.Internal Ops - for start-ups and smaller agencies wondering how they could work smarter, be a better place to work and avoid being just another agency saying and doing the same old things, I use my experience with scrappy, highly creative agencies to help leadership teams develop new processes and behaviors they can adopt to attract and retain talent, and significantly improve strategic and creative output.Categories incl: Streaming, Gaming, Apparel, Sport, Automotive, Travel & Hospitality, Olympics, Consumer Tech, Crypto, Finance, Edtech, Energy, Health & Wellness, e-commerce, CPG, Grocery.
