Gavin Mayfield Email & Phone Number

Sydney, Australia

Sydney, Australia

www.playagc.com.au

• Created a company from scratch with two partners in three countries.• Currently10 staff members• Led/initiated strategic set up of the business, leading to implementation.• Delivered 2013 profit expectations in line with forecast.• Created an executive team and organisational design in line with the companies operating principles, and led the management• Recruited, developed and managed a sales team of 10 staff in multiple locations.• Initiated long term strategy initiative to review operating scope of JV• Designed sales and client management processes across the business installing sales effectiveness, strategic partnership and sales approaches.• Established a performance management, training and development and talent management approach and framework• Overall development, communication and execution of business strategy across all lines of business• Compliance, control and implementation of all legal requirements across the businesses.• Delivery of the financial performance of the business through P&L management• Development of strong trust based relationships with shareholders, clients and staff with direct management of all Board topics• Creation of a company wide vision, culture, employee engagement and development – setting the ‘tone at the top’• Represented the organisation and the brands in the market place as a member of key industry forums

Berlin Area, Germany

• Reporting directly to the Chairman • Overseeing all aspects in the day to day running of the entire business • Managing all of the companies business streams; Summits, Sports Hospitality, Conference Sponsorship, Conference Delegate Sales, Marketing, Professional Trainings, Large Scale Conferences & Linguarama. • Managing 150 + staff with 15 direct reports • Complete management of the Company accounts, Sales, Production, Marketing, Professional Trainings, Staff Recruitment, Develop & retention. • Completed strategic overhaul and turnaround of the Berlin business model at the same time driving revenue growth to unprecedented success. • Drove multi channel initiatives including the Buy Out/ takeover of Linguarama International Business and Language schools into the group. • Lead, negotiated and managed the A – Z process of the Linguarama takeover. Including the restructuring of the business. • The Linguarama buy out / takeover investment of GBP 5.1 mil was redeemed to my company within 12 months. • Launched numerous new Sales and Marketing initiatives across the group´s businesses to ensure the Marcus Evans brand stayed ahead of the field. • Completed core operating and technical platform migrations across the business in multiple International markets • Responsible for creating, developing and delivering internal International “Best practice“ seminars for Global benefit of the group, across all streams. • Took the Berlin office to the Number 1 sales office for the entire Marcus Evans Group.

Leipzig Area, Germany

Granted by the Chairman the opportunity to open a Second “sales only“ location in Germany • Launched a second location in Germany for the company in Leipzig • Recruited and developed a team of 15 + staff 2 direct reports • Exceeded forecast each year • Accountable for all aspects of the new business. Rental contracts, development including partner identification, client relationship management, financial negotiation, contractual negotiation, development of market entry strategies including product development and implementation.

Australasia

Promoted to oversee the poorly performing existing Summits “sales only“ in the two offices. • Developed trainings to dramatically improving all processes • Managed out a number of “non” performing sales staff, replacing where required with quality employees . • Recruited and developed a team of 16 + in Singapore and 25 + in Sydney • Created a strong and sustainable business model within 12 months • Tripling revenues in the First financial year • Completely changing the culture, sales and marketing processes, remuneration package, product pricing and management structure of the business • Personally mentoring and developing the Summits Sales Director to be the number two sales person globally for the group. • Lead the Sydney office multiple times to the Number One Summits sales office in the group

Amsterdam Area, Netherlands

Promoted to manage an existing location that needed attention. • Initially 40 + staff members (moving quickly to 70+) in Four divisions (Summits, Sports, Sponsorship and Conference delegate sales) along with 3 accounting staff • 6 Direct reports • Responsible for all aspects of the business identical to my Berlin and Leipzig responsibilities • Managing a rapid expansion plan and overseeing change management with the drive and focus on new / fresh revenue streams • Personally mentoring and developing my Summits Sales Director to the Number one sales person in the entire Marcus Evans group with personal annual sales exceeding € 2 Mil. • Taking the Summits Division multiple times to a high of Number one office in the World

Hungary & Italy

• Successfully opened two further offices during my time in Europe

Johannesburg & Cape Town , South Africa

• Took over an existing office of Summits, Sports , Conference Sponsorship , Conference Delegate sales and Professional Trainings. • Created, implemented and managed an aggressive expansion plan • Grew staff numbers from 40 + to over 250 + staff within a 2 year period • Developed a specific pricing strategy to increase profitability whilst reducing attrition

Sydney , Kuala Lumpar, Hong Kong , Auckland , Tokyo, Singapore

Chicago, New York,Toronto, Montreal, San Fran, Miami, San Diego, Buenos Aires

• Successfully recruited, trained, and developed 200+ staff in 8 offices across North and South America • Increased revenues from zero to $1 Million per month within the first 6 months • Total responsible for the day to day running of the business • 200 + staff at the divisions peak