Gavin Mccarthy Email & Phone Number

Chicago, IL, US

Kilkenny, Ireland, US

Kilkenny, Ireland, US

• Key member of post-acquisition integration team responsible for restaging iconic SlimFast brand worth $300M in revenue
• Activated fully integrated “4 Hour Hunger Control” Storytelling campaign for Q1 2024 Diet Season and evolved audience targeting to leverage channels with Purchase Based Targeting to drive increased conversion during.
• Led commercialization of Masterbrand packaging redesign, evaluated strategic design intent and executed consumer testing that delivered findability and visibility at shelf while improving brand perceptions by 50-100%.
• Owed Portfolio Management process; identified portfolio simplification opportunities rationalizing 42 SKUs, enabling team to shift resources and further accelerate innovation pipeline within strategic growth platforms
• Presented long-term protein ready-to-drink sourcing strategy to executive leadership that will deliver +5pts product margin at end of existing sourcing contract in 2025
• Advocated for and implemented exclusive eComm portfolio assortment that overcame marketplace pricing dynamics and delivered +18% eComm growth and +4pts eComm channel margin

Kilkenny, Ireland, US

• As Brand Manager at Glanbia Performance Nutrition, I was responsible for developing growth and innovation strategies for core protein products.I am also responsible for Amazon Media budget planning, execution and.
• Spearheaded key growth initiative extending hero protein platform into fast growing category adjacency leading cross-functional team through product opportunity analysis, go-to-market strategy, product development and.
• Designed and executed Three-Year Growth Strategy for core protein product; delivered YoY double-digit revenue growth and initiated value engineering project improving profitability
• Presented analysis highlighting Amazon media investment inefficiencies and proposed optimized spend decisions; selected to lead a collaborative process to create new company-wide Amazon media reporting
• Elected to moderate Q&A sessions with female and minority leaders through role in D&I Committee

Kilkenny, Ireland, US

• As Senior Assistant Brand Manager at Glanbia Performance Nutrition, I was responsible for re-branding projects that contributed to reversing four consecutive years of negative global net sales to return brand to growth.
• Owned development of Global Innovation Pipeline leading a consultative process with consumer insights, commercial, andR&D teams to validate 'big bet" innovation concepts to ensure brand continues to meet annual.
• Pioneered first co-branded Coldstone Creamery and BSN protein powder flavors which launched in May '18; expanding household penetration beyond core sport nutrition users
• Directed the development of specific assets (18 videos,56 digital assets and 600+ images ) and guiding principles of first base equity 'Spotlight' storytelling platform providing regional teams tools to deliver against.
• Developed global packaging refresh communication strategy delivering against perceived barriers to entry identified in consumer research and enabling complete design consistency across global portfolio

Kilkenny, Ireland, US

• As Assistant Brand Manager at Glanbia Performance Nutrition, I was responsible for brand repositioning work stream and working on new product development projectKey Achievements:
• Led a cross-functional team to launch PROTEIN CRISP winning best protein bar from Convenience Store News and Bodybuilding.com
• Managed a team of senior executives, agencies and consultants through implementation of a new brand positioning framework resulting in a sharped brand positioning statement, clearly defined target groups, distinctive.
• Steered the brands critical strategic innovation initiative to regain leadership in Pre-Workout Category through a comprehensive, insights-driven approach leading to ENDO-RUSH proposition which delivered on key.
• Launched 15 regional relabeling/reformulation projects (75 skus), consulting with regional brand, regulatory and legal teams to ensure global brand consistency and regional compliance resulting in an expanded global.
• Founder member of the Glanbia Graduate Mentor Program involved in the ideation and execution of the program.Mentored one graduate in his successful transition to a full- time role and subsequent promotion to associate.

Kilkenny, Ireland, US

• Customer Marketing LeadershipOwn development & execution of ABB/beverage customer marketing programs to drive sales and awareness while delivering key account budgets.
• Managing New Product Development Manage timely execution and successful release of new product commercialization
• Marketplace IntelligenceIssue monthly in-market reports for O.N. & ABB brands
• Ambassador/ Influencer ProgramBuild on existing program, identify and recommend unique opportunities to drive ABB awareness

Kilkenny, IE

Market research & competitor profiling (focusing on digital media & ecommerce)Digital media campaign management - devise, plan, implement, track and report:i)Web based campaignsii)Social Network campaignsiii)Loyalty campaignsDigital Strategy moving forwardeCommerce Management - ‘Online Store Manager’ – CountryLife Ecommerce offering managed in terms of.

The Marketing Development Programme (MDP), functions as a professional marketing consultancy house offering a unique array of marketing solutions including branding, economic impact studies, customer profiling, event management, strategic development, and market research.During my time on the programme I worked on projects for FBD Insurance, Reckitt.

Master Of Business Administration - Mba, Marketing/Marketing Management, General

B.A. (Mod), Economics And Social Studies

Msc In Marketing Practice, Marketing/Marketing Management, General

Leaving Cert, 510 Points