Gavin Mills, Mba Email & Phone Number

Oakville, ON, CA

Toronto, ON, CA

• Lead listening for BMO’s enterprise engagement and culture change strategy, M&A activities, return to office, DEI and strategic projects
• Lead the evolution of Qualtrics based digital employee listening at BMO, surveying the enterprise and sharing actionable insights to improve culture, engagement, leadership and employee experience

Calgary, Alberta, CA

• Insights champion on Brand Marketing Leadership Team and multiple governance teams, placing retail and wholesale customer analytics at the center of annual brand, renewable energy and communications strategies
• Lead member of Experience Design and Innovation team. Crafted a transformative new perspective and an innovation pipeline of 25 new retail and wholesale concepts in the physical and digital space, with a focus on.
• Architected brand KPIs to support the call to action behind Petro-Canada’s rebranding and rise to industry topping Gustavson Brand Trust Index ranking o Led Petro-Canada brand tracking for the master brand, Olympic.
• Created and socialized customer and employee segmentation, applying data rich personas to a range of CX and EX decisions including capital investments, branding, recruiting and workforce strategies
• Developed an active online insights community in Qualtrics, producing dozens of market research studies annually
• Developed best in class data models of brand trust and drivers of brand choice to forecast market share and maximize impact of capital and promotional investments

Calgary, Alberta, CA

• Served on Board of Directors for six wholesale fuel companies partnered with Suncor, including large provincial operators such as West Nova Fuels and Harvey’s Oil
• Negotiated and approved annual business plans including capital investments, strategic roadmaps, operational plans, staffing and branding decisions
• Represented Suncor’s joint ownership stake in operations decisions including wholesale fuel delivery, home heat, lubricants, fleet operations, cardlock facilities and retail storefronts
• Provided operational and financial support for $2B Eastern Canada wholesale operations, including coaching for a team of Wholesale Business Managers

Calgary, Alberta, CA

• Category responsibility for PETRO-POINTS loyalty program, with over 4 million active members.
• Oversight of member segmentation and experience, retail campaign calendar, communications, partner relationships, P&L, and five-year category plan.

Calgary, Alberta, CA

• Developed and executed annual business plans and provided marketing and operational support for Petro-Canada’s 6 billion L retail fuel portfolio and sub-brands.

Calgary, Alberta, CA

• Successfully built innovative B2B fuel incentive card business from launch to annual peak of over 200 Million L of fuel incentives with national clients including GM, Nissan, Shoppers Drug Mart, Highway 407 ETR Rewards.

Calgary, Alberta, CA

Markham, ON, CA

• Point of contact with Korean and US design studios, assembly plants, and product planning groups to drive innovation in design and content into Hyundai Canada products.
• Developed data-driven vehicle content and pricing strategy for all Hyundai Canada vehicles.

Detroit, Michigan, US

• Provided strategic recommendations to Buick executive marketing team based on sales performance, advertising, incentives, promotional activities, production, and inventory issues.

Detroit, Michigan, US

• Responsible for providing market analysis to product planning teams for strategic decisions regarding 12% of GM’s North American product portfolio, or over 550,000 vehicles.
• Developed sales forecasts using historical data, modeling tools, market research data, and a wide range of vehicle attributes in the early stage of product planning.

Toronto, Ontario, CA

Toronto, Ontario, CA

Mba, Supply Chain Management, Finance

Bachelor Of Arts (B.A.), English & Marketing