Responsible for designing and executing product positioning, messaging and go-to-market strategies.- Branding, naming, positioning and messaging strategies for global products and strategic initiatives.- Design and delivery of flexible scalable marketing systems and tools used by all business units to reduce time to market, ensure consistency and maximize effectiveness of all product go-to-market and marketing deliveries.- Strategize with Product and Strategy executives to develop and deliver compelling thought leadership.- Influence product developments and integrations based on changing market dynamics and emerging opportunities.

Responsible for developing existing and growing new distribution and lead generating partnerships that drive new business. Optimized and restructured existing partnership business terms and develop unique, market-leading partnerships that expect to grow overall sales by 40-50% per annum within next two years.

Primary responsibility for all Product Marketing strategy and execution activities for Elavon products and services globally including: • Product marketing and solutions delivery• Positioning and thought leadership• Value proposition development and product differentiation• B2B channel initiatives and programs• Marketing and sales communications• Competitive analysis and pricing strategies• Channel and market product delivery

Responsible for building relationships with corporate, commercial and business banking departments across SouthTrust Bank. Sales involved an in depth product knowledge with extensive financial analysis and the ability to sell solutions and value in addition to the ability to negotiate contracts and price with C and E level leadership.

Responsible for development and management of all Sales Operations functions including: • Sales Training - curriculum design, development and execution• Sales Support - process, product, pricing and paperwork• Sales Reporting - account tracking, metric management and results publication• Account Boarding - account entry and quality assurance• Customer Training - product and services training

Primary responsibility for Wachovia Merchant Services strategies and execution of all shared services provided by FDMS to the Wachovia Merchant Services JV including: • Sales Operations• Sales Training• Portfolio Retention• Customer Service• Sales Training• Association Compliance

US Bank, Assistant Vice President, Sales Operations: April, 1996 - July, 1999Primary responsibility for all sales operations functions for US Bank Merchant Services (prior to NOVA acquisition) including: • Sales Training- curriculum design, development and execution• Sales Support - process, product, pricing and paperwork• Sales Reporting - account tracking, metric management and results publication• Account Boarding - Account entry and quality assurance• Customer Training - product and services training

Responsible for building business relationships with regional and commercial banking partners, as well as, actively prospecting to drive new acquiring sales and revenue in the SMB space.