• Responsible for development and execution of all sporting bodies commercial strategies• Develop and Implement Business Unit Strategy, including sales, marketing and operations• Close management of a staff complement of 19 people• Media planning across the group for clients – Radio, outdoor, on-line etc• Contract negotiation• Performance Management• Budget and cost control• Client liaison• Strategy development – internally and for clients• Manage sales to achieve revenue targets in accordance with the strategy of the business unit• Develop and implement a rights holder strategy and ensure the monitoring and implementation therein• Determine the human resource requirements, permanent and contractor, in accordance with the expected deliverables

• The Tiger Brands concentrated beverage portfolio includes amongst others high profile brands such as: Oros, Halls and Sweeto• I have full concentrate beverage category responsibilities including strategy development and implementation. • Input into overall business strategy and resource allocation with specific focus on developing plans on “where to play” and “how to win”.• Management of the beverage Integrated Portfolio Management system to ensure new product development process • Overseeing all ATL and BTL activities for the total beverage division. • Management of the research and consumer insights requirements within the concentrated beverage category. • Concentrate Beverage profit and loss accountability which includes on going tracking of current performance vs plan. Identification of any risks or opportunities in delivering the plan• People management includes a team of 1 Marketing Manager, 1 Channel Manager, 3 Brand Managers and 1 Assistant Brand Manager. • Career development, coaching, succession planning and performance management• Broad variable budget and resource development, allocation and management relative to strategy and priorities

• The Cadbury South Africa beverage brand portfolio includes amongst others high profile brands such as: Energade, Oros and Halls • I have full beverage category responsibilities including strategy development and implementation. • Input into overall business strategy and resource allocation with specific focus on developing plans on “where to play” and “how to win”.• Management of the beverage Integrated Portfolio Management system to ensure new product development process • Overseeing all ATL and BTL activities for the total beverage division. • Sponsorship and event management strategy development and implementation responsibilities for Energade Brand• Sports contract negotiation with sports federations• Management of the research and consumer insights requirements within the beverage category. • Beverage profit and loss accountability which includes on going tracking of current performance vs plan. Identification of any risks or opportunities in delivering the plan• People management includes a team of 2 Marketing Managers, 3 Brand Managers and 1 assistant Brand Manager. • Career development, coaching, succession planning and performance management• Broad variable budget and resource development, allocation and management relative to strategy and prioritieso Total variable beverage marketing budget is +- R40 million

• Development and implementation of the Energade Brand strategy• Assisted with both channel and sales strategies• Management of all ATL and BTL initiatives for the Energade Brand• Monitoring and analysis of both market and competitive trends and activities• Communicate with Energade sponsored athletes, teams, events and governing bodies• Event Management responsibilities included managing the Energade Challenge promotion and event, the Argus Cycle Tour and Comrades Marathon• Development and implementation of brand pricing strategies• Management of the fixed and variable budget allocation for the Energade brand +- R18 million• Demand forecasting and assistance in production planning• Implementation of the New Product Development • People management and development included managing a 3 member Brand Development / Specialist sales team

• Negotiate, manage and communicate with Nike’s rugby and cricket athletes and teams• Act as a full time liaison between Springbok rugby / SARFU and Nike SA (Local and International)• Draft, implement and monitor rugby and cricket strategic category and marketing plans• Communicate with athletes and teams with regards to product needs on and off the field• Ensure Springbok apparel design and sign off secured by internal stakeholders and SA Rugby• Ensure replica take down of Springbok apparel has commercial viability and secure sign-off from SA Rugby• Co-ordinate rugby and cricket promotions and events with retail resources (promotions, events and merchandising) and brand communications (advertising)• Scout and identify talent• Prepare rugby and cricket acquisition strategies• Negotiate and maintain endorsement contracts between teams and athletes• Manage relationships with various sporting bodies and other influencers in sport• Attend sporting events (internationally), training sessions and other sporting activities as a Nike representative• Brief Nike SA about key strategic events and opportunities• Manage the Nike All Star Rugby camp in South Africa – Budget R2.4 million• Manage the success of the rugby business unit and ensure profitability for the category• Develop and implement ATL and BTL activities relating to the rugby business unit in conjunction with the advertising agency Jupiter Drawing Room.