Gavin Smyth Email & Phone Number

Glasgow City, Scotland, United Kingdom

Ecosystem and identity lead using identification, development and delivery of integrated activities to support Glasgow City Region’s nascent technology ecosystem and promotion to an international business and investment audience.The role includes: • Leading on developing and executing a marketing strategy that utilises multiple platforms and channels to amplify the voices of the tech ecosystem and evidence proof of growth and success.• Utilising data-driven storytelling underpinned by evidence-led platforms to map, benchmark and promote regional strengths to drive greater international awareness of Glasgow's tech credentials and ultimately increased investment activity.• Using creativity and energy to grow awareness of tech ecosystem differentiators, ultimately driving greater adoption of suitable interventions, tools and support mechanisms.• Identifying new marketing and business development opportunities to drive engagement and growth for the city's startup and scaleup base.• Employing expert knowledge, partnerships and programmes to develop the indigenous tech ecosystem through communications and engagement with all relevant stakeholders: public, private and academic.

Glasgow, United Kingdom

Collaborating with public, private and academic sector leadership to promote a place brand narrative which elevates Glasgow City Region's international profile, reputation and assets to the global business, investment and talent communities.

Glasgow, United Kingdom

Marketing leadership, development and execution of the Jura Single Malt Whisky portfolio including ownership of global brand planning, NPD, budgeting and P&L. Leading a team of three and charged with optimising brand assets to deliver commercial success by best meeting consumer and customer needs in line with business objectives. Setting global brand strategy to achieve maximum benefit and commercial return for the corporation’s differentiated portfolio proposition and key profit driver in the five year strategic plan.

Glasgow, United Kingdom

Spearheading brand direction and category leadership for portfolio of four Scotch single malt whisky brands globally and a Japanese premium liqueur within Europe. Leading a team of nine brand, digital and marketing services specialists managing a multi-million pound A&P budget and delivering above target brand growth and gross profit in line with 5-year strategic plan.

Glasgow, United Kingdom

Leading on strategic direction and driving a marketing operation of thirteen focusing on the effective promotion of the full range of BBC Scotland originated content and services. Portfolio includes all TV and radio output across channels and commissioning genres, national radio station, national performing group, key events and digital portfolio. Guiding above-the-line integrated campaigns through strong creative leadership, effective promotional planning & robust measurement. Working in tandem with audience research team to extract insight to develop marketing & communications strategy and maximize audience impact.

Glasgow, United Kingdom

Spearheading the development and implementation of the marketing and communications strategy for the Orchestra with a remit to develop and grow audiences and revenue. Leading a team of three, oversaw a step change in marketing capability and brand perception that delivered a 70% increase in ticket sales over a three year period for the flagship concert series.

East Kilbride, United Kingdom

P&L category ownership for high-end microcontroller platforms targeted at the automotive electronics market with global marketing responsibility for revenue and margin growth across New Product Development projects. Responsible for coordinating cross-functional international development teams to drive market-based solutions, ownership of product and technology roadmaps to establish a credible customer base and implementing successful go-to-market plans alongside global sales team to secure profitable design wins.

East Kilbride, United Kingdom

Through management roles of increasing scope and responsibility with a Europe, Middle East and Africa remit, honed key skills in: strategic planning, marketing communication, pricing strategy, market development, product / program management and account management. Serving an international B2B blue-chip client base spanning various end-market segments incl. consumer, industrial and networking.

East Kilbride, United Kingdom

Various marketing executive roles with expanding product portfolios and business win targets.

Glasgow, United Kingdom

Several roles including Group Communications (event management, hospitality, internal comms, brand management), IT project leadership and production management.

B.Sc. (Hons) In Technology & Business Studies, Marketing & Computer Science

6 Higher Grades, 9 Ordinary Grades