Fractional Demand is a B2B ad agency that drives high-quality leads through tailored Google, LinkedIn, and/or Meta Ads campaigns. We create customized playbooks for each client, focusing on generating qualified inbound leads that convert into revenue.

* Hired and lead the team responsible for driving $1MM in self-serve revenue and $1.75MM in sales pipeline* Revamped email nurture tracks in Marketo to lead prospects to down-funnel conversion* Worked cross-functionally to surface product data in order to facilitate a PQL sales motion* Launched and managed the website optimization strategy and worked cross-functionally to launch 10 tests in 5 months* Managed SEO agency and executed on-site optimizations* Owned the planning and forecasting of a $2.5MM paid media budget, spanning across traditional digital channels and one-off strategic media buys

• Managed top of funnel lead gen for Lucidchart Sales Solution and oversaw full-funnel performance, including paid acquisition, PQLs, website form submissions, and email nurture, which generated over $1.5MM in pipe creation• Stepped in to manage mid-funnel lead nurture in Q22019, and created a new lead scoring model in Marketo (firmographic + behavioral scoring), which increased the MQL to Opportunity conversion rate by 100% compared to the previous month• Worked with creative team to build B2B landing pages for paid search and LinkedIn campaigns, which drove over 75 demo request form submissions that maintained a 35%+ lead to opportunity conversion rate• Created four new PQL flows that resulted in over 1,238 PQL responses, and $230k in pipeline creation• Launched meme ad campaign on LinkedIn that drove 69 demo requests and 2,055 leads (gated content) at a $77 CPL

* Decreased LinkedIn CPL by 76% for B2B SaaS client while also increasing budget, lead volume, and lead quality* Implemented new SEM account structure for Fortune 500 client upon hire that resulted in a 1,489% increase in CTR, 47% increase in acquisitions, and a 12% decrease in CPA* Pitched a client, and ultimately got them to buy off on, call-only SEM ads which has brought in over 20,000 "conversion phone calls" since inception* Onboard new digital marketing clients which includes auditing existing accounts, assessing creative needs, placing/accessing Google Tag Manager, creating conversion rules, accessing/placing GA pixel, and understanding client's marketing objectives (direct sales, leads, branding/awareness) as well as their business and sales processes* Oversee strategy and execution of testing & optimization efforts for half a dozen clients which has produced significant increases in on-site conversion rates* Maintain budgets and ad spend of 10+ clients with a combined annual budget of nearly $2 Million

* Manage paid media accounts (Adwords, Bing, Gemini) with a combined $4.2 Million in annual spend* Decreased SaaS client's SEM CPL by 20% while also increasing their budget by 50%* Analyze account performance and implemented optimizations to drive down cost and increase conversions* Create daily and weekly reports to demonstrate account performance* Constantly run tests on ad copy, location bid adjustments, keyword bid adjustments, etc.* Onboard new clients (conduct market keyword research, create account structure, write all new custom ads, etc.)

* Played an integral role in the creation and success of Novi’s Kickstarter campaign which raised $175k in 30 days, which opened doors for Novi to be accepted to the Microsoft Business Accelerator, and ultimately raising over $2 Million in funding* Surveyed and managed all Kickstarter backers to understand customer behaviors and created an extensive customer profile that drove decisions such as international sales priorities, retail focus, and languages on product packaging * Managed developers, designers, and photographer to redesign Novi website in order to increase conversion rate and performed initial A/B testing using Optimizely – which resulted in a 10%+ improvement on website conversions* Owned all aspects of website pre-orders and development which resulted in over $50k of online pre-orders* Created and designed multiple small-budget Facebook Ad campaigns to drive traffic to website and test messaging/asset success* Created product and banner ads on Amazon to drive traffic to product page* Generated buzz around the company through press releases, social media outlets, and awesome design

Researched and analyzed financial statements of key competitor to better understand how said competitor accounts for business acquisitions and what effect these acquisitions have on its financial performance and ability to acquire companies in the futurePerformed specialized financial, accounting or planning activities following general project or departmental guidelinesPrepared monthly and quarterly financial reports which provided key business data to the CFO and Director of FinanceAssisted in the preparations for the year-end financial audit performed by PWC as well as the quad-annual internal audit performed by Johnson&Johnson auditors.

Generate a weekly budget report for the Producer in order to evaluate current state of budget and forecasted expenses. Task management of all team members involved on projects which includes receiving updates regarding progress of assignments/tasks from team members and conveying additional information/assignments as needed.Manage relationships both within team of 33 and with our clients. I work with people outside of team to complete non-technical action items and follow up with team members to assure they have all assets and knowledge necessary to complete job for the client. Assist in the hiring process of new employees by connecting them with HR and getting them up to speed on current projects. I collect and submit to the Producer all time cards for on-call employees.

Conducted due diligence on potential portfolio company, which due diligence consisted of (1) potential-customer calls, (2) research of market size and market potential, (3) exit analysis, (4) product research, (5) research on current competition and possible competitive advantages, (6) management team analysis