● Applied growth hacking techniques to identify opportunities and inefficiencies throughout the funnel to define the FY21/22 growth plan.● Delivered marketplace revenue growth by working with 3rd party agency to maximise UK growth in both Amazon and eBay marketplaces and expand into EU regions.● Managed the SEO agency to increase organic traffic of customers at different stages of the purchase funnel and improve the average position of T-Juice.com on SERPs.● Managed the web development agency to deliver UX improvements and enhancements required to deliver growth.● Own the digital P&L and deliver the online trading strategy for T-Juice brand by managing Ecommerce Manager, Digital Marketing Assistant and Customer Experience Assistant.● Worked on key projects to help facilitate future growth including Digital Asset Management, B2B Trade Portal, Operations Improvements.● Manage social media agency to grow network of influencers and brand ambassadors through outreach activity.

Responsible for transforming a bricks and mortar retailer into a multi-channel retailer through the launch of eCommerce website with click and collect capabilities across the retail store network.Defining and implementing the digital marketing strategy including Google Adword and Shopping campaigns to drive acquisition, as well as engagement based email and social media campaigns to attract and retain customers.Defining monthly online merchandising and trading strategy, including the creation of online promotions to drive acquisition, and manage expiring aging overstocks. Perform daily web analysis using Google Analytics, Webmaster Tools, Magento Enterprise, Dotmailer and Onsite Search software to make data driven decisions on UX improvements, ranging and promotional strategy to maximise sales.Negotiating contracts and managing all eCommerce related 3rd party suppliers including couriers, packaging companies, payment gateways, server suppliers and eCommerce agencies.Creation and implementation of digital road map that leads to improved UX to drive conversion rate, new market opportunities, promotional capabilities and increased sales.Responsible for management of the Head Office eCommerce team, and the creation and training of all eCommerce related operational and customer service processes to the eWarehouse teams.Platform scoping, determining the minimum platform specification for required for launch. Leading the tender process and contract negotiation with shortlisted platforms and eCommerce agencies.

• Managing white label partnerships for Mail Shop, Mail Garden Shop, Mail Wine Club and Mail Bookshop, dealing at all levels from Account Manager to CEO.• Develop trading and marketing plan to deliver quarterly and annual targets, including the engagement of internal and external stakeholders to ensure deliver of the plan.• Work with white label partners and internal teams to increases exposure across media channels to generate new routes to market, maximise in paper yields, and optimise digital channels to drive online conversion.• Development of digital marketing strategy including email, PPC, SEO and display advertising through using insight driven decisions generated from Google Analytics.• Develop partnerships in new categories, involving the negotiation of commercials and contracts with new partners to drive profitable growth, customer acquisition, and increase share of wallet in existing customers.

Defining the UK eCommerce strategy to achieve online sales targets and the market share plan. Creating UK Philips eShop marketing plan, and delivering key promotional and campaign activation through coordinating the European merchandising, supply chain, CRM, search & affiliate teams. Provide monthly sales forecasting to maximise availability in the eShop during key campaigns and seasonal trading events.Review key data analytics including availability, sales, traffic and conversion to improve eShop performance,Build relationships with key retailers to drive online growth and tactical advantage at key touch points in the shopper journey e.g. search, social, mobile, retail sites.Work with sales managers to create and deliver online joint business plan with key retailers.Empower sales & marketing communities on how to drive online market growth through creating best practice initiatives that deliver strong ROI e.g. product launches, campaign activation, A+ content etc.Lead contact for all UK online sales / trade queries working with the Central Online Directors to achieve the global online growth plan.

Responsible for leveraging a £3 million marketing budget to create, plan, implement and measure sales driving activities using the full marketing mix.Engaging key stakeholders to maximise campaign executions, both online and across 250 nationwide stores. Market, category and promotional analysis to understand new market opportunities and promotional effectiveness. Management and development of 1 direct line report.

Worked closely key brands e.g. Indesit, Samsung to deliver exciting new product launches, brand activity plansPlanned & developed key category campaigns involving ATL and BTL marketing, colleague engagement, online activity and in-store merchandising.Creation of new category communications to facilitate conversion and trade up in-store and online.

• Developed and implemented product launch strategy for new products entering business both in-store and online• Briefing and coordinating with internal departments and agencies to produce marketing material• Coordination of packaging design for own brand products• Assisted in the development, implementation and analysis of marketing strategies, market research and competitor analysis to achieve the category plan• Briefing, designing and implementing product training information using a variety of mediums

Conducted primary and secondary research with key industry stakeholders (governments, CEO’s, trade associations and end users). Performed quantitative and qualitative data analysis to generate client specific strategic recommendations under tight deadlines.Key projects: o Business opportunity analysis and market entry strategies for UK SME’s wishing to enter the US healthcare IT market.o Competitive analysis of the European Cardiology and Resuscitation markets.o Opportunity analysis and market entry strategies for the EU diabetes market

Competitor and market research to produce biweekly industry updates, including the development of the annual global marketing strategy report. Launched a new sales tool, including the creation of the competitor comparison module. Delivered training to the sales force and senior management team.Created and designed content on the corporate website.