Wave is a McCurrach brand. At Wave, we create brilliant brand experiences that sell moreManaging Tactical account activity for McCurrach Technology with Microsoft on the following products - Windows, Office, Surface and Microsoft hardware.Liaising with clients, planning activity, providing direction to tactical colleagues and reporting on activities. Development of activities and improving our offer. Developing relationships between McCurrach and client.

• Operating at a strategical level driving the integration of Microsoft products into key sales channels in Dixons • Creating and driving successful strategies for growing the profit margin, turnover and Average Retail Price for Microsoft products in the North of the UK• Recruiting, training and coaching high quality Retail Ambassadors and field managers who consistently achieve their targets• Line managing the Retail Ambassadors in store to ensure high performance and the achievement of sales KPI’s• Developing existing regional manager and divisional director relationships to gain buy in at a senior level and create effective joint business plans to drive productivity of Microsoft field team • Liaising with key computing manufacturers to develop their category share within laptop sales i• Producing detailed and analytical sales reports and presentations to senior management to drive innovation and report on success• Worked alongside Dixons head office team to introduce and implement new “Autobahn” computing journey, ensuring its success and compliance• Created and integrated a new data capture and reporting system to increase accuracy and data reporting• Co-created a new successful reporting template for weekly distribution to International Departments within Microsoft Corporation• Played a lead role in the setting up new CPM/Microsoft/Dixons field team

• Managing a large sales territory of the North of England, North Wales, Northern Ireland and Scotland with the responsibility of driving sales for BskyB products• Liaising closely with BskyB management to ensure contract compliance and further expansion of their account with the company• Working closely with a broad range of store and senior managers to ensure the sales of Sky are driven at a management level• Recruiting and Leading a team of 5 Territory Executives ensuring they meet and exceed their sales targets by working proactively with Sky Retail Partners• Providing constant encouragement, training and coaching to my team to ensure maximum performance and development within the company• Managing regional marketing and expense budget of around £100K per year• Planning strategies and marketing plans to manage activity and achieve sales targets• Managed the Nationwide launch of Sky products in PC World• Successfully managed a number of sales innovations that were adopted nationwide including ‘Sky Champions’