Gavin Williams Email & Phone Number

Colchester, England, Gb

Harlow, England, United Kingdom

• Lead the marketing team to ensure they are positioning the Hamilton range of products and brand clearly and effectively • Understand the market and competitor landscape, including social and economic trends to ensure an effective marketing strategy is implemented• Lead the segmentation of the UK market place and define key segments for sales growth• Plan and develop the exhibition and customer event schedule, using key metrics to measure their effectiveness• Ensure product and… Show more • Lead the marketing team to ensure they are positioning the Hamilton range of products and brand clearly and effectively • Understand the market and competitor landscape, including social and economic trends to ensure an effective marketing strategy is implemented• Lead the segmentation of the UK market place and define key segments for sales growth• Plan and develop the exhibition and customer event schedule, using key metrics to measure their effectiveness• Ensure product and new product launches are clearly supported through the various communication channels both on and off line• Develop and manage the PR and advertising calendar• Drive the promotional calendar with the Hamilton sales team to ensure further sales growth• Develop relationships with key governing bodies within the electrical industry to strengthen the Hamilton brand• Look for and develop new business opportunities for both the Hamilton brand and own brand/OEM • Oversee the Marketing Communications plan monitoring feedback and reacting to any concerns from internal and external sales teams• Control and manage the marketing budget – effectively work within financial budgets and set timescales Show less

London

Go to market strategyProduct Management• Define product range in compliance with the company’s NPD&I process• Develop and implement commercial plans• Lead the Product Life Cycle process• Monitor and control sales resultsBusiness management• Analyse market prices• Define price positioning• Drive product volumes, mix and pricingInternational Market Intelligence• Identify market trends and customer needs• Benchmark competition• Identify gaps•… Show more Go to market strategyProduct Management• Define product range in compliance with the company’s NPD&I process• Develop and implement commercial plans• Lead the Product Life Cycle process• Monitor and control sales resultsBusiness management• Analyse market prices• Define price positioning• Drive product volumes, mix and pricingInternational Market Intelligence• Identify market trends and customer needs• Benchmark competition• Identify gaps• Follow evolution of standards and ensure complianceSales Support• Initiate Master Catalogues• Develop Sales Tools• Develop training aids Monitor Sales Performance • Targets by channel and marketing groupsProduct and Data base Maintenance Show less

• Identify market opportunities and develop product strategies to take advantage of these.• Full "cradle to grave" portfolio management.• Anticipating, qualifying, defining and satisfying customer product needs.• New Product Launch co-ordination and communication through regional marketing teams• New products launch processes and communication.• Forecasting for new products.• Pricing and profitability.• Ensuring that collateral information represents the products… Show more • Identify market opportunities and develop product strategies to take advantage of these.• Full "cradle to grave" portfolio management.• Anticipating, qualifying, defining and satisfying customer product needs.• New Product Launch co-ordination and communication through regional marketing teams• New products launch processes and communication.• Forecasting for new products.• Pricing and profitability.• Ensuring that collateral information represents the products appropriately for the target audience.• Analysis of product group performance, trends and contribution.• End of line processes and communications.• Ensure that new and existing products meet the relevant standards, legislation and regulations.• Competitor analysis of products, pricing, selling methods and target markets. • Devising and implementing tactical marketing solutions in order to meet company objectives.• Take full responsibility for the product development strategy, vision and route to market.• Champion product management and marketing techniques.• To work closely with the regional commercial organisations to deliver planned levels of revenue, margin, profit and market share.• Working with regional commercial organisations to support appropriate promotions and create and implement new customer offerings.• Play a critical role working with the regional commercial organisations in creating a uniquely advantageous approach to customers through leveraging ED&S's products Show less

• Product lifecycle and portfolio management including new product development and end-of-life planning• Conducting all necessary market research in understanding market potential and being aware of competitor activity• Monitor monthly price points against major competitors• Developing literature for both new and existing products• Producing commercial proposals for a number of key customer accounts• Producing and giving product presentations to staff and… Show more • Product lifecycle and portfolio management including new product development and end-of-life planning• Conducting all necessary market research in understanding market potential and being aware of competitor activity• Monitor monthly price points against major competitors• Developing literature for both new and existing products• Producing commercial proposals for a number of key customer accounts• Producing and giving product presentations to staff and customers• Identifying new product opportunities• Producing, implementing and monitoring sales promotions Show less

Cim - Postgraduate Diploma, Marketing

Cim - Advanced Certifcate, Marketing

Cips - Advanced Diploma In Procurement & Supply

Education record