Gavin West Email & Phone Number

Capizate is the premier Due Diligence Financial Technology company serving Entrepreneurs, Business Owners and the Professional Investment Community. Our proprietary scoring system predicts a company’s likely capitalization, ability to remain in business, and return of investment to shareholders with 3-4x more accuracy than traditional diligence models. Capizate is the leading tool for Entrepreneurs preparing to raise capital and for Venture Capitalists, Family Offices, PE Funds, and Investment Banks looking to rapidly screen and prepare candidates for investment.

Mix of 1099, limited contract, and consulting services focused on providing expertise and guidance to early stage and developing MedTech companies. Clients ranged in size from pre-FDA approval medical devices companies to mid-size post launch consumer product companies looking to expand into new markets. Example Projects:• Hydor Healthcare: Develop all strategic business, marketing & sales plans, and lead Series A funding efforts for disruptive Data & Research focused company. • Nouslogic Healthcare: Led US Series A funding for hospital event management tracking securing over $1M in funding for the R&D, tooling, and clinical trials at a valuation of $10M positioning the company for large commercialization round. • Check 6 / Chevron - Provide on-site coaching / mentoring and process improvement consulting to Chevron Field Drilling Teams in the Mid-Continent and Appalachian Business Units.

Melbourne, Victoria, Au

Smileyscope is a leading innovator in the emerging virtual reality therapeutics space. Smileyscope's patented Procedural Choreography replaces negative procedural stimuli with positive VR stimuli reducing pain signals to the brain and reducing pain and anxiety significantly. Smileyscope quickly became the standard of care for pediatric needle and venipuncture procedures in Australia and is rapidly being adopted by the top US Children's Hospital. Smileyscope has extensive IP and has numerous trials underway in order to expand its therapeutic offerings into additional clinical verticals.

Biosensor Equipment is an early stage medical service company focused on provided advanced non-invasive neurological and cardiovascular care at point of entry health care. Chief Operating Officer / VP of Sales and Marketing – Overall responsibility for day to day operations and strategic direction for Biosensor Equipment including 50+ field locations throughout the United States, billing and reimbursement, Independent and Direct Sales Force, as well as large IT, Operations and HR infrastructure. • Moved business from a loss of $350K monthly in 2015, to a projected revenue of $2M with an EBITDA of approx. $500K, in 2017. • Immediately brought company up to FDA, legal, and other compliance standards needed to mitigate immediate risks to company. Developed compliance programs to ensure no future threats to business would develop. • Initiated strategic planning to revamp business model culminating in shift toward Direct Sales Force and move from out-of-network to in-network insurance reimbursement. Implemented new strategy on extremely tight timeline and budget. • Developed internal insurance verification and billing capability and negotiated contracts with major payers such as BCBS. Oversaw IDTF certification, as well as adjusted business model to three major governmental regulatory changes in under 1 year.

PerSys Medical: Led transition from distributor to direct sales. Instituted unified R&D and product approval process across business units, rebranded 4 companies under PerSys name, and unified sales and marketing efforts resulting in 5 new products added to the company pipeline in 2015. • Revent Medical: Provided executive sales & marketing experience for Pre-FDA start-up focused in surgical solutions for Obstructive Sleep Apnea raising $30M+ in 3 rounds of funding. Provided extensive background on US sales benchmarking as well as briefing multiple venture capital firms on US strategy during investment cycle. • Envoy Medical: Responsible for hiring, training, and leading all Sales and Business Development personnel in top 15 Designated Market Areas throughout the western United States building the sales function from the ground up.

Director of Marketing (2011-2012) Overall responsibility for the Marketing Department as well as clinical / field sales support activities, national and field sales training, direct sales support, management of key academic and clinical sites, and accountability for in excess of $100M in annual product sales.• Drove domestic sales through collaborative selling with Territory and Regional Managers focusing on major academic / teaching institutions. Coordinated with senior hospital leadership in order to synchronize sales, research, and product development efforts maximizing benefit to both the institution and Arthrocare. • Revamped Sales Training creating a more clinical and technology focus designed to further differentiate Coblation from its competition, and position the Sales Force for larger clinical role with future products. • Lead the restructuring and integration of Arthrocare’s OUS Sales assets, transitioning from distributor / agents to a direct sales force. Trained Australian, Chinese, and Indian sales forces. • Lead the strategic planning and implementation of insurance reimbursement strategy focusing on top down Insurance payer acceptance of new “Coblation” procedures and products.• Lead the transition of all marketing functions from California to Texas offices, overseeing the complete turnover of all marketing personnel and the restructuring and realignment of the Marketing department. • Lead the ENT Division’s ongoing participation in corporate wide rebranding strategy, including web, print, tradeshow, advertisement, and key opinion leader messaging resulting in significant cost reduction through transition to mobile vs. print marketing platforms.• Extensive relationships with KOLs throughout the medical community including the Cleveland Clinic, Johns Hopkins, UCSF, and many others.

Senior Field Marketing Manager (2010-2011) - Responsible for all domestic field marketing activities, including new product development, field & clinical trials, sales training, direct sales support, managing key accounts and national thought leaders, as well as product management responsibilities for Arthrocare’s largest ENT product lines. P&L responsibility and compensation for all new product sales. • Established National Accounts focus and Academic Strategy in order to synchronize sales, marketing, and clinical efforts within top tier teaching institutions. • Drove new product sales through national and field sales training, collaborative selling with Regional and Territory Managers, and key account focus.• Lead the strategic planning for Arthrocare’s expansion into the Cosmetic Market for both the Sales and Marketing functions resulting in a Board of Directors approved roadmap for product development, targeted acquisitions, and Sales Force expansion. • Managed the development and launch of two new products from concept to consumer in existing market space that drove 4% market capture in 2011.

(Senior) Territory Manager (2008 - 2010) Responsible for day to day account management, recruitment and retention of surgeons, and overall sales growth throughout Michigan and Indiana.• Ranked #1 in Midwest Region percent to quota for FY 2010, 110% to Quota, and 6th overall in the Company out of 56 reps.• Sales exceed $2.1 million dollars in 2010 fiscal year, an increase of over $600,000 since assuming responsibility for the territory. This growth was accomplished despite severe economic decline throughout Michigan, increasing unemployment, surgeon emigration from the state, and no new product launches. • Ranked #1in Midwest Region percent to quota for FY 2009, and top 10 in the Sales Force. • Dramatically increased Average Selling Price (ASP) of products through recruitment and value selling surgeons, upgrading existing product lines, and renegotiating contracted prices annually

Kalamazoo, Mi, Us

Managed the marketing and corporate sale of Stryker’s stretcher product lines including 11 products and over $135 million in annual sales. • Lead Corporate Sales Team assisting Territory Managers in selling sole source hospital wide patient handling solutions to senior hospital executives (CEO, CFO etc..)• Negotiated contracts for 3 Group Purchasing Organizations (Novation, Consorta, Broadlane) securing several soul source options for member hospital while maintain margin and ASPs.• Expanded stretcher market penetration in Same Day Surgery Centers by identifying and securing contracts with several leading equipment planning companies.• Responsible for identifying and initiating a key partnership with a nationally recognized consulting firm expanding our market into hospital wide safe patient handling initiatives.

Washington, Dc, Us

Captain, United States Marine Corps – Infantry, Intelligence, Special Operations (2000-2007) - Held various positions in USMC and national intelligence community including NSA Operations Office, Scout Sniper Platoon Commander, Executive Officer, and Regimental Intelligence Officer.• Provided strategic direction and guidance to senior US government officials including the Commanding General of US and NATO forces in Afghanistan, senior CIA officials in Afghanistan and Pakistan, the Commanding General of Joint Special Operations Command, and senior members of the Pentagon including the Undersecretaries of Defense for Intelligence and Special Operations.• Spearheaded the NSA planning effort against Al Qaida senior leadership, overseeing an interagency group composed of representatives from over 30 organizations and departments.• Conducted multiple combat deployments to Afghanistan and Iraq in support of Joint Special Operations Command (JSOC) and the CIA conducting Special Reconnaissance for national level intelligence priorities. • Authored Standard Operating Procedures (SOPs) for the platoon and battalion including sections on logistics, communications, administration, training, and supply.• Conducted combat deployment to Afghanistan serving as Scout / Sniper platoon commander, liaison to senior members of the Karzai administration, and as commander of 200 man Afghan paramilitary force. • Managed 300+ personnel and over 13 separate sections within the company, balancing a rigorous training and operations schedule.

Master Of Science (Ms), Strategic Organizational Development

Bachelor Of Science (Bs), Politcal Science