Gavin Acres Email & Phone Number

Boston, MA, US

San Francisco, CA, US

San Francisco, California, US

• Utilized Markov chains as a multi-touch attribution methodology to analyze conversion credit of new peripheral landing pages and article pages intended for SEO purposes.
• Created a marketing mix model with lasso regression to provide marketing with an understanding how various channel spend, exogenous and product changes impact new sales.
• Developed and integrated end-of-day new sales and blended ROAS projections into dashboards to allow executives and marketing team have a near real-time look at the day's projected business performance.
• Led development of channel incrementality planning and pre-analysis work, creating a Python script to smooth and standardize the process for other team members to use.
• Provided analysis and reporting support for four fundraising rounds, leading to a total of $440M raised.

San Francisco, California, US

• Developed and worked with a collaborative team to develop a predictive model that estimated the sales performance of an individual instructor prior to signing.
• Outputted 10+ dashboards to provide performance reporting for major business stakeholders, such as finance, marketing, iOS and more.
• Created a sales forecast model to predict future sales from existing classes and new classes. Predicted Q2 sales within 1% of actuals.
• Led the development of new metrics and breakdowns to help team leads better understand class and company performance, including first-time enrollments, LTV, cohorted active and engaged retention, cohorted gross and net.

San Francisco, California, US

• Developed full paid marketing strategy, researched target audience, and launched five classes, including two of the all-time highest grossing classes (at time of writing).
• Created an automated two-proportion testing calculator that would determine the best creative amongst several dimensional breakdowns with statistical confidence.
• Created a manual for standardization, organization and best practices across all channels and implemented them on every campaign.

San Francisco, California, US

• Helped Darby Smart launch its mobile app on beta and tested multiple iterations of creative, copy, and targeting to greatly reduce acquisition costs.

A break that was fully focused on learning. The main goal was to transition and build the skills to become a data analyst. I completed the Dataquest Data Analyst career path curriculum. But I also took the time to learn how to produce music (on Ableton), become a better cook, regularly exercise everyday, read more books, and solo traveled through Europe.

Oakland, California, US

• Led the team responsible for the marketing of RockYou’s owned and operated games
• Built a user acquisition team from scratch and developed the standard procedures and methods for a highly quantitative approach to digital marketing
• Worked closely with engineering teams in order to integrate new SDKs within mobile apps for the purposes of attribution and to integrate attribution into the company BI
• Developed several analyses and projection models for the purposes of helping studio GMs understand the revenue, cost, and profit implications of launching new games under specific assumptions

Bengaluru, Karnataka, IN

• Directly managed all marketing aspects of three mobile games: Westbound Android, Westbound iOS, and Brightwood Adventures.
• Managed and worked closely with artists for the ideation, creation, and optimization of advertising creatives.
• Developed several tools for campaign optimization and management automation, such as the projection of paid LTVs and the effectiveness of creative advertising split by demographics.
• Implemented in-game surveys to evaluate new game concepts and to better understand users' intrinsic motivations for playing our games.
• Optimized all major games store pages to increase organic search volume.