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Gavin Acres is a Head of Data Analytics at Drivepoint. He possess expertise in microsoft excel, microsoft office, data analysis, social media marketing, powerpoint and 20 more skills. He is proficient in Spanish. Colleagues describe him as "Gavin is a rare gem of a person. He is driven to find technical solutions to analytical problems, but also to deeply understand the business problems we’re trying to solve, allowing him to find novel and creative ways of doing so. He’s not afraid to challenge the status quo with big, important insights that leadership didn’t think to ask for but need to act on. His big heart matches his big brain and I’d kill to be able to work with him again.", "Gavin is brilliant and an extremely hard worker. He knows every Excel shortcut known to man, and he can whip up a 12-month forecasting model in about 5 minutes flat. At RockYou, he was responsible for managing the P&L for $ millions in user acquisition spend, and he was very successful at it, accurately forecasting razor thin margins or fat profits, depending on the game. He possesses a solid understanding of data, statistics, sampling, plus good old common sense. My only complaint is that I wish he were still working for us.", and "Gavin is one of the most dynamic candidates I have ever placed. He is thoughtful, respectful, and a natural born leader. Given his experience, he can command a room and deliver like a seasoned professional. Gavin is what I call "Top Talent"."
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Head Of Data AnalyticsDrivepoint Nov 2022 - PresentBoston, Ma, Us -
Data Analytics ConsultantClassdojo Feb 2022 - Oct 2022San Francisco, Ca, Us -
TravelCareer Break Jul 2021 - Jan 2022
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Senior Data AnalystMasterclass Nov 2019 - Jun 2021San Francisco, California, Us• Utilized Markov chains as a multi-touch attribution methodology to analyze conversion credit of new peripheral landing pages and article pages intended for SEO purposes.• Created a marketing mix model with lasso regression to provide marketing with an understanding how various channel spend, exogenous and product changes impact new sales.• Developed and integrated end-of-day new sales and blended ROAS projections into dashboards to allow executives and marketing team have a near real-time look at the day's projected business performance.• Led development of channel incrementality planning and pre-analysis work, creating a Python script to smooth and standardize the process for other team members to use.• Provided analysis and reporting support for four fundraising rounds, leading to a total of $440M raised. -
Data AnalystMasterclass Sep 2017 - Nov 2019San Francisco, California, Us• Developed and worked with a collaborative team to develop a predictive model that estimated the sales performance of an individual instructor prior to signing.• Outputted 10+ dashboards to provide performance reporting for major business stakeholders, such as finance, marketing, iOS and more.• Created a sales forecast model to predict future sales from existing classes and new classes. Predicted Q2 sales within 1% of actuals.• Led the development of new metrics and breakdowns to help team leads better understand class and company performance, including first-time enrollments, LTV, cohorted active and engaged retention, cohorted gross and net sales, etc. -
User Acquisition ManagerMasterclass Aug 2016 - Sep 2017San Francisco, California, Us• Developed full paid marketing strategy, researched target audience, and launched five classes, including two of the all-time highest grossing classes (at time of writing). • Created an automated two-proportion testing calculator that would determine the best creative amongst several dimensional breakdowns with statistical confidence. • Created a manual for standardization, organization and best practices across all channels and implemented them on every campaign. -
ConsultantDarby Smart Jun 2016 - Jul 2016San Francisco, California, Us• Helped Darby Smart launch its mobile app on beta and tested multiple iterations of creative, copy, and targeting to greatly reduce acquisition costs. -
Professional DevelopmentCareer Break Mar 2016 - May 2016A break that was fully focused on learning. The main goal was to transition and build the skills to become a data analyst. I completed the Dataquest Data Analyst career path curriculum. But I also took the time to learn how to produce music (on Ableton), become a better cook, regularly exercise everyday, read more books, and solo traveled through Europe for a couple weeks.
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User Acquisition And Product Marketing ManagerRockyou May 2015 - Feb 2016Oakland, California, Us• Led the team responsible for the marketing of RockYou’s owned and operated games• Built a user acquisition team from scratch and developed the standard procedures and methods for a highly quantitative approach to digital marketing• Worked closely with engineering teams in order to integrate new SDKs within mobile apps for the purposes of attribution and to integrate attribution into the company BI• Developed several analyses and projection models for the purposes of helping studio GMs understand the revenue, cost, and profit implications of launching new games under specific assumptions -
User Acquisition And Growth AssociateKiwi, Inc. Jun 2014 - May 2015Bengaluru, Karnataka, In• Directly managed all marketing aspects of three mobile games: Westbound Android, Westbound iOS, and Brightwood Adventures. • Managed and worked closely with artists for the ideation, creation, and optimization of advertising creatives. • Developed several tools for campaign optimization and management automation, such as the projection of paid LTVs and the effectiveness of creative advertising split by demographics. • Implemented in-game surveys to evaluate new game concepts and to better understand users' intrinsic motivations for playing our games. • Optimized all major games store pages to increase organic search volume.
Gavin Acres Skills
Gavin Acres Education Details
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Cornell UniversityCommunication
Frequently Asked Questions about Gavin Acres
What company does Gavin Acres work for?
Gavin Acres works for Drivepoint
What is Gavin Acres's role at the current company?
Gavin Acres's current role is Head of Data Analytics.
What is Gavin Acres's email address?
Gavin Acres's email address is ga****@****ail.com
What is Gavin Acres's direct phone number?
Gavin Acres's direct phone number is +131532*****
What schools did Gavin Acres attend?
Gavin Acres attended Cornell University.
What skills is Gavin Acres known for?
Gavin Acres has skills like Microsoft Excel, Microsoft Office, Data Analysis, Social Media Marketing, Powerpoint, Digital Marketing, Marketing Strategy, User Centered Design, Web Design, Postgresql, Analytics, Sql.
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