Single-handedly migrated Create-React-App legacy codebase to Next.js utilizing Static Page Generation and Server Side Rendering resulting in up to 52% faster load times and improved SEO while reducing tech debt (total files reduced from 665 to 546; total raw code reduced from 4.99MB to 2.63MB; total 3rd party libraries down from 54 to 21).Executed a site-wide graphic overhaul that improved accessibility and overall UX while increasing user registration by 36%, premium subscriptions by 20%, and time spent on site by 24%.Rewrote our proprietary cryptocurrency trading algorithm that increased successful “buy” and “sell” signals by 17%.

Contributed to a major rebuild of our flagship website, pilates.com, from a Vue and headless WordPress web app to a React and Gatsby web app resulting in faster load times, a cleaner UX, and increasing worldwide sales by 11%.Built associated microsites for events and promotions in React and Gatsby leading to higher event registration across the board.Lead the team in learning Gatsby, introducing them to the technology and its best practices.

Created and maintained our flagship website with WordPress, React, and PHP under a Senior Front End Developer.Introduced both best practices and a template for creating HTML emails resulting in up to 50% faster creation and significantly improved coverage across all email clients.

The very first employee hired for an "experimental" role that ensured game design was well balanced from a player’s perspective for our top-grossing E.A. mobile game, Star Wars: Galaxy of Heroes. Managed and lead the Game Balance Specialist team, prioritized work, assigned tasks, oversaw department quality, and integrated findings with Game Design team leads. Pinpointed progression points that caused player churn. Edited XML and C# code to update character stats and design. The "experimental" role was deemed a success and has been implemented in E.A. studios across the country.