A dedicated and enthusiastic online marketing specialist with over 15 years of experience in the search engine optimisation industry. My initial skills were first developed and practiced working at Equator, (Scotland’s largest digital marketing agency) where I managed search campaigns for 7 of the UK’s largest hotel chains, expanding to more than 125 individual hotels.Since 2013, I have evolved into the Head of SEO at Boyd Digital, arguably Scotland's largest dedicated SEO agency, with over 100 years of experience spread among the highly experienced team.I have a deep understanding of how best to maximize exposure in all major search engines (namely Google as they account for 90+ % of search engine market share) for businesses in a multitude of verticals.Skill set:Local Search Engine Optimisation (Google+ Local)Search Engine Optimisation (SEO)Google Analytics AnalysisConversion Rate OptimisationSite ArchitectureCampaign ManagementI love a challenge and am highly enthusiastic when it comes to increasing targeted traffic, sales and revenue to websites. Without blowing my own trumpet :-) I have an impressive record in delivering results for a large number of blue-chip clients operating in competitive markets such as health, property, domestic and business utilities, fashion, drinks and beverages, DIY, interior design, trade, crypto, fintech, tech, finance, law, entertainment, electric vehicles, charities, sports hospitality. The list goes on...Boyd Digital PortfolioTrade RadiatorsGrouponSmartboxBella & DukeBrodies LLPCastle WaterClarivateEnvevoETB TechClub SnoodsI&GLuna SpasMGMCrazy ColourTennent'sA few dozen international brands via 3rd party VerkeerEquator PortfolioRamada JarvisVillage HotelsQHotelsMacdonald HotelsMalmaisonHotel du VinDe Vere LodgesAXA PPP InternationalAXA PPP HealthcareM&S EnergySSE Home ServicesGlasgow Pram CentreBowmore WhiskyPeacocks