- Increased video engagement by 50% by conceptualizing, scripting, and producing compelling interview videos featuring students- Spiraled TikTok following over 200% by spearheading social media strategy and continuously identifying emerging trends - Maintained a cohesive brand image through effective collaboration in order to align video content and social media initiatives with university goals

17k+ Followers 🎥 35+ million views

2k+ Subscribers 🎥 1.5+ million views

- Boosted brand awareness in the Northeast region by 5% through 1 on 1 sampling with workers and students- Coordinated on-campus seeding by distributing weekly product in order to reach new consumers and enhance brand presence- Demonstrated strong communication and interpersonal skills in engaging with diverse groups to effectively convey the brand message and values

- Identified a 12% increase in market share over the past quarter through analyzing monthly sales data in order to pinpoint successful marketing strategies and areas of improvement- Contributed to a 8% increase in stakeholder engagement by creating comprehensive sales and insights presentations to help strategic adjustments - Coordinated influencer marketing campaigns by reaching out to New England based creators to boost social media engagement

- Grew Facebook following by 10% through posting 15 daily reels to learn how to promote social media content - Generated a 20% increase in ad revenue by utilizing creator tools in Facebook Creator Studio and Meta Business Suite - Established a 5% CTR by creating hundreds of titles and descriptions to captivate the attention of new and current viewers