• Led strategy development and go-to-market efforts for the Americas Mid-Market, Disruptors and Canada businesses• Defined and enabled Sales go-to-market efforts and key revenue generating functions across Business Planning, Sales Change Management including development of Mid-Market Service Model to improve client prioritization through a structured operational framework and key performance indicators

• Focused on enabling Global Business Group (GBG), frontline sales and sales management. Serving as a key strategic partner to sales and cross-functional leaders • Influenced strategic priorities of Meta’s Global Business Group through data and insights, providing actionable recommendations to help teams achieve long-term operational health and organizational effectiveness• Identified key moments to unblock and accelerate time-sensitive revenue through enhanced scaled services offerings and cross-functional support (Cyber5, Singles Day, Q4 Holidays)

• Reported directly to the Head of Canada, supporting the executive leadership team and ongoing needs of the business • Responsible for supporting annual planning, identifying regional strategic priorities, maintaining a culture of innovation and mentoring the next generation of leaders• Represented the voice of Facebook Canada’s growing team of Client Solutions Managers and maintained a high level of performance in a fast-paced, changing environment

• Senior CSM on the Consumer-Packaged Goods vertical, managing largest CSM book of business for team, including several complex global accounts, consistently exceeding expectations• Managed several of Facebook Canada's largest advertisers with a strong focus on strategic consultation, project management and driving impact by scaling good work from global to local markets. • Actively built strong external relationships by engaging frequently with advertisers and their agencies to understand objectives, offer recommendations & strategic guidance, and share thought leadership around digital marketing; core strength in implementing local best practices, understanding ways of working and creating a process for optimal brand measurement• Served as Subject Matter Expert (SME) for Brand Measurement (both Canada & North America) offering support to team by providing expertise and advice on best practices, support and education sessions pertaining to complex measurement solutions

• Responsible for creating original and innovative 360 advertising campaigns utilizing all Shaw Media properties including: Digital, custom- branded content, broadcast, mobile and social for emerging markets • Managing and executing multi-platform campaigns, branded partnerships and custom integrations• Incorporate in-depth research and custom analytics to build business cases for multi-platform client campaigns and post analysis

• Develop sales proposals and execute campaigns across all Shaw Media Digital properties• Manage both linear and integrated projects working directly with Digital Media production and MV to ensure campaigns are both consistent and on-brand • Manage daily campaign maintenance including set up, screen shots, reporting and optimization• Lead Digital Project Management team by providing support, direction and guidance to all team members to ensure campaigns delivery successfully on time and on budget • Assess, evaluate and manage individual workloads of all Digital PM’s

• Responsible for creating original and innovative advertising campaigns utilizing all Shaw Media properties including: digital media, broadcast, mobile, social and content • Managing and executing multi-platform campaigns, brand partnerships and integrations• Incorporate research to build business cases for client campaigns and post analysis

• Instructor for course APPL 50009 ‘Journalism Practices for International Students’ • Researching course material and developing detailed lesson plans• Teaching international students new to Canada the various aspects of New Media Journalism including writing for broadcast, online and print• Creating additional workshops to help new students develop further multimedia skills using PowerPoint, Excel, Word, Final Cut Pro and Photoshop