An award-winning senior marketing executive with over 25 years of senior-level strategic international marketing experience. Highly adept in planning, leading, and executing marketing campaigns. Expertise in digital marketing: marketing automation, email, social media, PPC, SEO, websites and metrics/data insights. Deep involvement in advertising (digital, print, and out-of-home), product marketing, content marketing & lead nurturing, branding, public relations, and domestic & international events. Experience working for large and SME companies in the UK and the USA involved in the manufacture of capital equipment and associated consumable products (B2B). Experienced in PR and marketing communications within the charity sector.Highly regarded and trusted amongst professionals – a member of Chartered Institute of Marketing (CIM) since 2000 and elected as a Fellow of the Institute in 2014. Maintaining Chartered Marketer status for 20 years. Promotes the marketing profession as the sitting Chair of the CIM Wales Board and continues to contribute to the field of metrology as a board-level Member of Council for the British Measurement and Testing Association (BMTA). Member of the Board of Trustees for a dementia charity. Areas of Expertise:● Strategic planning and implementation● Project management● International marketing & communications● Digital marketing● Company branding● Marketing automation● Internal & external communications ● Budget administration/management● Content marketing● Website development/management● Creative design● Team leadership ● New product introduction● B2B & Charity/Third Sector● International Sales Management