Creative Director
CurrentAs a Creative Director in the immersive department I specialize in themed entertainment and location based experiences. This includes media direction and overall creative conception and direction of entire experiences including set, lighting and sound design direction. I have been instrumental in creating and building Framestore's offering in the themed entertainment sector, from building relationships with clients and partners, to driving innovation and creative exploration on what is possible or what we can make possible.Projects I have directed include major dark rides, pre-shows, queue line experiences, immersive theater, real time VR experiences, rendered VR experiences, a VR roller coaster, projection mapping, a TV commercial and complete theme park concepts.Each project involves different types of teams of creative collaborators who reported to me as project creative director. These teams of creatives, animators, directors, copywriters, concept artists and VFX artists were mostly within Framestore, but very often I work with external vendors to deliver more specialized aspects.I also collaborate very closely with client and IP holder creative teams to ensure our work is true to thier creative vision.