Gavin Handley Email & Phone Number

Bay Area

San Francisco Bay Area

Provide thought leadership based on my vast experience in client business objectives, online strategies, and the competitive landscape • Serve as an extension of client’s marketing team, conduct in-depth discoveries, lead internal teams and client marketing managers, and provide exceptional client service• Deliver integrated program assessments, roadmap, test plans, seasonal planning to execute vision• Analyze consumer behavior to provide detailed analysis and recommendations to continually optimize and enhance client marketing programs• Employed social media & display strategies to drive acquisition and reengagement HP Newsgram Program Manager, 2011 – 2014 (Yes Lifecycle Marketing, Senior Marketing Strategist) • Oversaw the US Newsgram consumer email program—responsible for identifying and proposing content, calendar planning, marketing briefs, stakeholder meetings, budget, and internal collaboration• Created new vision of the Newsgram Newsletter program resulting in a 92% lift in CTO rates• Introduced new branded messaging, HP Pulse, Snapshot and Create with a 34% lift in response over legacy messaging• Led, developed and presented quarterly program review for up to 20 key HP stakeholders• Coordinated Newsgram calendar and campaign prioritization with the HP Shopping channel• Developed internal HP email PR presentation to promote collaboration and engagement from marketing channels. Client portfolio: Honeywell, Visa, See’s Candies, HP, Marriott, eBay, West Marine and Panasonic

San Francisco Bay Area

• Created and launched the Bright Ideas inspirational engagement series focused on user-generated content. • Managed active segment for promotional email communications. • Contributor to Shutterfly’s Picture More blog

San Francisco Bay Area

• Conceptualized, implemented and managed the award-winning Kodak Moment of the Month program. This non-promotional message consistently had the highest user engagement of all weekly emails and was the top 3rd revenue earner each month• Developed the Gallery Exposure monthly newsletter, the Gallery’s highest performing communications tool, with a 27% average response rate; it retained over 1 million readers per month • Built complex CRM segmentations for all singular, triggered, surveys and direct mail campaigns • Identified opportunity to partner with Kodak to utilize their sponsorship of Babies the movie, as a major new member acquisition tool for the Gallery through the site, email and social media. Developed concept for viral slideshow and baby photo contest and led project with collaboration & partnership of Kodak, NBC and Ogilvy• Collaborated with SEO team to optimize reach of the Exposure Newsletter & Kodak Moment of the Month campaign • Created videos and managed the YouTube Channel to educate users and strengthen brand reputation• Managed strategic sponsorship of the Kodak Gallery / Sierra Nevada Pro Cycling Team

Tralee, Ireland

Exceeded sales revenue expectations by finding and closing lucrative deals. Executed business development deals and exceeded sales revenue expectations by 20%. Negotiated fees and license terms for top Irish and British clients: Viacom, IPC Media, Dennis Publishing, Gyro Group, Daily Express, The Times.

Dublin, Ireland

• Irish start-up offering online quotes to any service- from travel to construction. Managed relationships and vendor process including recruiting, training, and managing the contact and talent database. Constantly analyzed the site’s usability to increase revenue.

Dublin, Ireland

• Responsible for company’s key accounts with $100M+ annual revenues, exemplifying Dell’s reputation for excellent customer satisfaction.

Sydney, Australia

London, United Kingdom

London, United Kingdom

Education record

Education record

Education record