I love solving complicated problems with simple ideas.Known for my positive & can-do attitude, I've developed creative strategies, concepts, platforms, campaigns and products for many of Australia's best known brands.In my 10 years at Isobar (one upon a time Visual Jazz) as ECD I led the 40+ creative team nationally to deliver a consistently high level of creative; driving new business wins and global acclaim. As a member of the Exec Leadership Team we led the agency to numerous Agency of the Year Awards. Clients included GM Holden, David Jones, Sensis, Medibank, Vic Roads, ANZ, Jetstar & JB Hi-Fi to name just a few.I then took an equity stake in local independent agency GIRL (focused on female-centric brands) where over two years I built out their digital creative capability for clients including Priceline, EziBuy & Endota Spa.8 years ago I co-founded brand & creative agency SOLID, where I’ve enjoyed helping businesses large and small with their brand and communications challenges. We don’t just design pretty pictures; we build brands of substance through a simple combination of solid strategy & solid creative. Part agency, part consultancy, we're a tight-knit team of experts in Brand Strategy, Brand Identity and Brand Experience with particular strengths in UX & UI for digital channels.Today my role at SOLID is both Creative Director and Managing Director so reach out if you'd like to talk about how we can help you build a brand of substance.www.solid.work