Gavin Mccarron Email & Phone Number

Weybridge, Gb

Weybridge,Surrey

As Technical Marketing Manager I take complex, highly technical jargon and translate it into something the end customer can relate to. My key focus is on product training, product introductions for media and dealers, content creation and consulting/collaborating on online and offline messaging, displays and POS. My role combines many skills adaptable for product management, product marketing and product training.Design, develop and deliver the Master Product Training Program for BRAVIA XR and BRAVIA TVs including Why Sony sales talk, key picture, sound and smart TV demonstrations, competitor comparisons, technical information and specifications.Introduce new models and line-ups to media, journalists and influencers at trade shows and PR events including CES, IFA and locally organised product showcases.Be the first point of call and number one subject matter expert for technical queries and support for TV product and marketing managers across the EU sales area.Selection and management of Pan-EU in-store loop and demonstration content and development of our unique Demo App for retail, assessing performance and identifying new feature requirements.Consult and collaborate with Pan EU Brand/Retail Activation team members on the look and feel of online and offline messaging, promotional content, displays and POS materials.Research into the customer purchase journey with market research and customer interviews to identify current and future customer needs and trends to aid product development with designers and engineers in Tokyo HQ.

Weybridge, Surrey

Weybridge, Surrey

Key responsibilities:Equip and mentor our team of Area Sales Managers, District Sales Trainers and In-store Promoters with the technical and selling skills they need to sell more Sony.Create and deliver training for our retail partners and their training events and roadshows.Be the knowledge resource and first point of call for technical queries and support from our teams both in the field and in-house.Liaise closely with Category Marketing, Trade Marketing and Retail Activation to analyse training needs and establish a consistent message for training on product, promotions and in-store activities.Monitor and review the effectiveness of all training sessions and gather feedback from delegates.Create training videos and interactive modules for online eLearning portals (Sony & Dixons Retail)Provide support materials for our teams to utilise in the field.Conduct market research on new technologies and competitors and share the findings with the appropriate people.Assist the Area Sales Managers with customer and distributor sales meetings to demonstrate products and provide technical knowhow.Key skills and recent achievements:Excellent presentation skills; vast experience in delivering to both large and small groups and training in a variety of environments to an array of different audiences.Strong communication skills, both written and verbal.Very IT literate and tech savvy with a high level understanding of Microsoft PowerPoint, Word and cloud services with a working understanding of Excel, One Note and Salesforce.Familiarity of a number of different training methods and a keen interest to learn new techniques and training methods.John Lewis IT Roadshow 2012/2013 and DSG PLC Live Roadshow with excellent feedback.Organised VAIO Roadshows for Windows 8, Autumn 2012 and Summer 2013 training with guest trainers from Intel and Microsoft.Represented Sony on Bid TV and assisted with press product launches and dealer shows.

Train store staff and managers on technical features and benefits of new and upcoming products including the Home Entertainment, Digital Imaging, IT and Accessories product groups.Ensure store staff and managers are informed and understand all marketing plans and promotional initiatives and the mechanics behind them.Win space by installing marketing assets such as product plinths, product stands and POS and ensure they are used correctly to maximise impact and visibility.Set up and maintain larger AV and DI stands with the latest products and POS ensuring they are working correctly and presenting the brand in the best possible way.Collect market information and anecdotal feedback on both Sony and Competitor products and promotions and report back relevant findings to the business unit.Efficiently plan and manage a monthly call file of stores across Ireland.

Build a variety of Flash based Conceptual, Interface and Software Simulation style e-learning courses adhering to client and in-house guidelines.Integration of audio into finished courses.Localisation of existing English language courses to French. (Software Simulations).Create interactive animated graphics to support the subject matter and enhance the learning experience.Achieve good technical knowledge of the subject matter, templates and processes used to produce courses.Work within a project team to meet strict deadlines while maintaining a high level of quality.Train and mentor new members of staff.Review and appraise fellow designers work.Storyboard graphic sequences at the project outset in collaboration with writers and SME’s

Design and development of Flash based e-learning courses.Generation of design ideas, development of graphics libraries and scheduling of designers at project outset.Selection, training and management of junior designers.Reviewing of junior designer’s work, edit management and progress reporting to senior staff.Design of interfaces, front screens or other promotional artwork.Close liaison with programmers, project managers, lead designers and clients with regard to any new design, development, difficulties or issue’s arising.Projects included Verizon ESG, Verizon CPI, Lucent, Telium, and Vodafone WorkAnywhere.

Consumer Product Design

Industrial Design