Gavin Mckay Email & Phone Number

Los Angeles Metropolitan Area

- Revenue and profit management- Team performance and development- Leading the strategy and research into new business models, products and channel partners- Managing critical executive team performance projects for Fortune 1000 clients

• Developed a larger vision, strategy, and case for support resulting in the 3 largest donations ever and new trajectory
• Unearthed and pushed for the piloting of a Community Reforestation Program, now a cornerstone of our work
• Drove a complete rebranding and storytelling process, including wire framing and scripting the website and videos, see www.tma.earth
• Developing a sustainable business model by digitizing our forests into carbon offsets

Los Angeles, California, United States

• Built the streaming business to support club members and expand online subscribers
• Created the vision and product roadmap for a new connected boxing platform including user insights, competitor analysis and technology discovery
• Led a cross-functional team setting OKR goals, metrics and the growth strategies
• Launched hybrid digital/club memberships surpassing our Q1 goals for bundled members
• Co-developed content strategy, launching 2 new programs that instantly became staples
• Set up a new film studio and production team delivering weekly workout and marketing videos

Remote

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Philadelphia, Pennsylvania, United States

• Founded and grew Unite into the top fitness brand in Philadelphia opening 4 studios, building 2 digital subscription platforms, and launching 3 charity race events
• Named Top 50 gyms in America by Mens Health and Top 100 studio by Classpass
• Developed the culture and training to achieve 1 year greater than average staff retention
• Ensured 14 years of product and business profitability with proper strategy, financial modeling, and data-driven decision-making
• Led product management, user surveys, competitor research, and testing/analysis resulting in thousands of 5 star reviews
• Oversaw 3 brand designs and countless email campaigns, photo shoots and video edits

Mentored several fitness business founders and owners who were about to launch, recently opened or were struggling to perform.

• Identified strategic partnership opportunities to support the health and wellness brand positioning of a major grocery chain and a healthcare provider
• Created a health and wellness leadership summit attracting Fortune 500 marketing leaders.
• Delivered proprietary executive team-building nurturing intimacy, generosity and candor

Greater New York City Area

• Created launch campaign for a new B2B electronic payments product targeting bankers
• Developed consumer marketing plans to migrate from checks to direct deposits

Greater New York City Area

• Project management for technology development of an investment management platform
• Wrote the business plan and requirements for a B2B banking e-commerce product

Bs, Engineering, Cum Laude

Activities and Societies: Rugby Captain, Sigma Chi Fraternity President

Certificate, Climate Change: Learning For Action

Fellowship of coursework and assignments on a the full spectrum of Climate Change problems and solutions.

Certificate, Advanced Sustainability Management

The Advanced Program in Sustainable Management covers the foundational topics in sustainability, carbon management, environmental business.

Certificate, Basic Carbon Accounting

This training course will cover the basics of GHG accounting for organizations. The course materials are based on the WRI/WBCSD GHG.